Our Physical Therapy SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.
Physical Therapy SEO
A physical therapy practice today must embrace digital marketing, because the days of people finding physical therapists through word of mouth or traditional advertising are long gone. When new patients begin to consider physical therapy, their first step may be a Google search.
In fact, 80 percent of consumers today use Google or another search engine to find the services they need, and an incredible 95 percent of them never search beyond the first page!
For physical therapy practices on the third or fourth page, prospective patients might never know you exist. You cannot grow your business without a respectable Google ranking.
SEO for physical therapists can change that, using search engine optimization - a set of technical and advertising methods that will drive your physical therapy website to the top of the search results page. By taking advantage of Google algorithms and other SEO strategies, a physical therapist can claim a coveted spot high in the search results. You will see an increase in traffic to your site, more visits from your target audience (people who are likely to become patients), a better online presence and reputation, more leads, and ultimately, more patients.
If using your physical therapy website to gain visibility and new patients is all you need to hear, contact us today.
If you'd like to learn more about how search engine optimization will help you grow your practice, read on.
Benefits of Physical Therapy SEO
Patients Come to You
When you use physical therapy SEO, you are allowing patients who are already looking for a physical therapist to find you. You get results without searching for people who might want your services. If you advertise through a billboard, how many people who see that ad are interested in physical therapy? When you use SEO as marketing, ONLY people interested in your services come to you.
SEO for physical therapy works around the clock
A successful SEO campaign brings new patients to a physical therapy website any time they might decide to look into services. Your website provides information whether the office is open or not. With effective SEO, new clients land on your site right when they're thinking about physical therapy.
High Quality Leads
Digital marketing brings you very promising leads - people who are already considering or interested in physical therapy. When you use physical therapy SEO and utilize keyword research, you draw traffic from people interested in exactly what you offer.
Website Optimization for Physical Therapists
Not only will Google give points for a site that loads quickly, you won't lose patients who lose THEIR patience. If images aren't optimized, or if there's extraneous code clogging things up, you will end up with a slow site that bleeds visitors and suffers in search results and rankings.
Mobile Friendly / Responsive
Today, over 60 percent of those using search engines are doing so from mobile devices, so your business will want a site that offers the same quality regardless of screen size.
Built for Conversion
Prospective patients are on your website, which is great, but to grow your practice, you need them to take the next step and schedule a consultation. In addition to everything listed above - load speed, mobile friendliness, aesthetic appeal - make sure your site includes calls to action like chat, FAQs, click to call, and so on, and your phone number is prominently displayed on each of the pages.
Google is constantly striving to improve the results it delivers to its users, and it awards rankings to websites with plenty of relevant content. Thin websites will simply not rank as well for physical therapists. Part of your SEO strategy will involve content marketing.
Your service pages will help determine the keywords you will want to rank in. They will need plenty of optimized content, because you'll be fighting for rankings in some of your most competitive keywords. This is one more reason to get a website built with SEO in mind.
Images and Video
Content is not limited to text, and physical therapists will want to showcase their successes. Images and video should also be optimized for SEO.
Not everyone who visits a physical therapy clinic website is ready to schedule an appointment. Many visitors might be in the early stages of considering physical therapy, eager to find answers to questions and learn more information. By sharing your medical knowledge and experience in physical therapy, you can lure both search engines and visitors to your site. Once there, they can sign up for an email newsletter or follow you on social media. And when they're ready to have therapy, they'll think of you first.
Keyword research is one of the most critical SEO strategies, because you need to know what keywords are bringing searchers to your website - and focus on increasing your rankings in those keywords. The keywords and phrases used are not always the ones you'd expect.
High Authority Backlinks
Your Google rankings will increase as you build links from other high authority sites in the medical or physical therapy field, because those links show Google your website is trustworthy. Examples of the backlinks you will want to pursue include medical organizations and publications, hospitals, other doctors, and so on.
Quality is as important as quantity, because suspect or toxic backlinks will hurt your rankings.
Google My Business and Other Directories
You cannot rank at the top of a local search without a Google My Business profile, and it should be monitored for accuracy. Other directories are also a good source of valuable links, so long as they contain current information about your practice.
Social media is a good marketing tool. One, search engines consider these platforms high authority, so they offer quality links to your practice website. They build brand awareness as happy users share success stories and photos, and they amplify your visibility online.
Physical Therapy SEO at NewSunSEO
We offer SEO services, marketing services, website development and hosting, graphics, logo design, and so much more. Our versatile and award winning team can handle all of your physical therapy SEO and content creation so you can focus on your practice. We are an internet marketing agency dedicated to helping clients succeed and grow.
Contact us today to learn how we can get you ranking at the top of a Google search, increase traffic to your website, get more clients, and grow your practice.