Our Cardiologist SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.
How Search Engine Optimization Benefits Your Cardiology Practice
Today, even doctors need an online presence, because the internet has replaced traditional marketing and advertising. Potential patients no longer find cardiologists through word of mouth or the yellow pages; they use Google.
To grow your cardiology practice, you need to be found when patients search.
To be found when patients search, your website needs to rank on the first page of Google - preferably at the top.
Research shows that 80 percent of people use search engines like Google to find the services they seek. Among them, a whopping 95 percent never search beyond the first page of results, which is bad news for cardiologists on the third or fourth page.
If you're not connecting with new patients, it's no statement on your skill as a cardiologist. If your competitors are using SEO to improve their rankings and you aren't, you will lose every time. You need SEO for cardiologists to get the attention of potential new patients.
Let us help patients find you!
What is SEO?
SEO - search engine optimization - is a blanket term for a variety of techniques used to drive websites to the top of the search results page, where they will be seen by people in need of a cardiologist. SEO for cardiologists is one of the primary ways to grow in today's market.
SEO campaigns are complex, ongoing, and involve a lot of variables - keywords, content, website structure, and so on - and a need for constant monitoring, so many busy cardiologists choose to hire a qualified SEO / digital marketing agency to handle this important aspect of advertising and marketing.
If you'd like to get personalized information and learn more about what SEO can do for your cardiology practice, contact NewSunSEO today.
Getting Started with SEO for Cardiologists
SEO works best as a multifaceted and ongoing marketing approach that involves both the characteristics of your website, its content, and more.
An Optimized Cardiology Website
One of the first steps to take in your SEO journey is to invest in a professional website. Many website features - URL structure, page organization, meta descriptions, title tags, and more - alert search engines to your site's quality and influence rankings.
In addition, consider the experience of people who are looking for a cardiologist for themselves or a loved one. A high quality, sleek, attractive, and easy-to-navigate site will provide a first impression of quality and professionalism. For people trusting your practice with their health, sloppy, frustrating, and haphazard is not an impression you want to make.
What Does Optimization Entail?
There are a lot of reasons why your website might not be running at optimal speed, including: unnecessary coding, inadequate hosting, and photo and video files that are not optimized. Google penalizes slow sites and in today's fast-paced world, people will leave before waiting too long.
Today, over 60 percent of searches are done from mobile devices, and that number is only going to increase. Because people use smart phones and tablets to search for services, having a cardiology site that translates seamlessly from desktops to mobile devices is a necessity.
SEO Optimized Content
More and more, Google is rewarding sites that satisfy user intent; it awards rankings to websites that fulfill user expectations. In the healthcare field, that often means answering patient questions. Google also prefers high word count and relevant content. What this means for an SEO strategy is going beyond a page describing your practice and its hours. Now is the time to use your cardiology expertise to draw traffic to your website. Blog posts and articles that inform and answer questions will delight Google and lure patients to your site - where they can then be directed to your main page.
For specialists, ranking in less competitive phrases is a sound SEO strategy. There's an enormous amount of competition for keywords like "doctor." It's easier to get rankings in more specific terms - and use the them boost your main phrases.
Search engine optimization benefits from fresh content and new information. The Google crawlers constantly check for updates, and having a fresher site can give your practice a boost.
Speaking of keywords, you should know which ones patients are using to get to your site; they aren't always the ones you might expect. Relevant keywords affect rankings, so you want to include them in your content. It's also important to learn which keywords are bringing in your ideal visitors - those likely to become patients - so you can focus your medical marketing efforts where they'll help most.
Using Google My Business
To get into the coveted "three-pack" of local Google results (right beneath the local map on the search results page) you must have a Google My Business profile, and you want it to be accurate and optimized. Good reviews increase your chances of reaching the top of the local results too.
Backlinks from high authority, reputable sites net very positive results for SEO for cardiologists. Medical organizations, publications, directories, other doctors, and similar are good candidates for links that will benefit SEO and boost your rankings. You only want links from high domain authority sites, which show Google your website can be trusted and is a good place to send its users with questions about cardiology.
Also make sure you find and remove any toxic links from your site, as they will ruin your SEO efforts and knock down your rank in a Google search. Building links is time-intensive, but it's essential to your SEO campaign, and we can help!
Here at NewSunSEO, we specialize in using Google Maps, Google My Business, online reviews, and more to get top results for our clients. When looking for a doctor, patients want someone in their area, so getting into the Google local three-pack is a marketing goal for any cardiologist. Getting into the top three local results and being on the first page of organic search doubles the valuable space cardiologists can occupy on a Google results page. Those who manage it will see their practice grow significantly.
Social Media for Doctors and Medical Practices
Believe it or not, links back to your website from social media platforms like Facebook and Twitter give SEO a boost. Google considers them reputable sites, and they are also another place a new patient might find your practice and learn about your services. As with all marketing, Facebook and other sites should reflect your brand personality and maintain professionalism. It's also important to update or post fairly frequently and make sure your contact information and so on remains accurate. If a cardiologist doesn't have time to focus on answering Facebook messages, a social media manager might help.
Internet Marketing For Cardiologists at NewSunSEO
We are a full-service online marketing agency eager to help with SEO for cardiologists. We take full advantage of website optimization, keyword research, content optimization, building links and reviews, and more to get your website to the top of the search results page. In addition to SEO, we can develop and host your website, create content, manage Google AdWords and other advertising campaigns for your business, manage reviews, and help with graphics, logo design, and more.
Call us to learn how to rank higher, draw more traffic, and reach your full potential. Our team has over eighteen years of experience and a great track record of improving rank with SEO services. Let us handle all your online needs so you can devote yourself to your practice.