Our Veterinary SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases. Whether are you looking for Long Island Veterinary SEO, Myrtle Beach Veterinary SEO or anywhere else, we can get these same SEO results for your business!
SEO For Veterinarians
In some ways, a veterinary practice is unlike any other business - people are emotionally invested in their pets, and they come to the veterinary clinic for years. In this way, veterinarians form connections with their clients on a deep level. Veterinarians become extensions of the family.
In other ways, though, veterinary clinics are just like any other business - they need a marketing strategy to reach potential clients in order to profit and grow. A veterinary marketing campaign today means an online presence and using search engines like Google to connect with pet owners - and that means good rankings in search results.
Through a digital marketing campaign that includes search engine optimization.
What is Search Engine Optimization?
Search engine optimization is a blanket term for a variety of techniques to take advantage of Google algorithms, drive the veterinary clinic website to the top of the search results page, increase visibility, connect with clients, and grow.
SEO is best when used as a sustained and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of customers. The best search engine results come when SEO professionals take advantage of every opportunity to amplify and optimize a veterinarian's online presence.
How Veterinary SEO Grows Business
Pet owners in need of veterinary services overwhelmingly turn to the internet. In fact, more than 80 percent of consumers use search engines to research services they need - and every pet owner will eventually need a veterinarian. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
If your veterinary practice isn't there, the sad fact is, they'll choose another vet.
Because pet owners come to trust their veterinarians, they often stay with the same veterinary practice for many years. So, it's essential for your veterinary practice to get new clients. By using SEO, you can drive your clinic to the top of the search results page, where it will be seen by clients who need your services to care for their pets.
Get Started With Veterinary SEO
You can see why SEO for veterinarians will help you improve your Google rankings, increase traffic to your website, connect with potential clients, and ultimately, grow your practice. But where should veterinarians get started in improving their search engine rankings? It's true that SEO can be complex and involves a lot of variables, but some steps you can take include:
Invest in a Professional Website
When you get started with veterinary marketing / veterinary SEO, the first step is to get a polished and professional website that you can optimize to draw traffic. Building a professional website offers several advantages, not least of which being that it provides a good first impression of your veterinary services to pet owners. If you present them with a shoddy site, they will not form a high opinion of your services, so it's important to look polished and trustworthy.
Search engines will also penalize badly built sites. If the search engine encounters broken links and error messages, rankings will suffer. Everything from url structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings.
Customers rarely conduct a local search using a business name. They're much more likely to search according to the services they need, using terms like "veterinarian" or "get help for cat."
It's imperative that you know which keywords people are using to find services like yours, because you not only want to rank well in the terms that bring you business, you want to reach your target audience, and that's people in need of veterinary care.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it is rewarding website for more content - higher word count aimed toward satisfying user intent. Basically, your website needs a lot of content, it needs relevant content, and it needs to include the keywords you discovered in your initial keyword research.
Keywords also change, and part of digital marketing success hinges on continuing to optimize content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly.
Creating Posts Based on Expertise
Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your veterinary knowledge. Not everyone who visits a veterinary clinic website is ready to make an appointment. Some just have questions about veterinary services or pet health, and Google rewards sites based on user intent - answers to questions. Your veterinary experience can get people to your page through blog posts and articles - just make sure you include keywords and your phone number, because when they are ready to visit a vet, they'll remember you.
Link Building and Backlinks
Keywords continue to affect ranking, but veterinary clinics also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the veterinary field - show Google your site is trustworthy. Building links can be time intensive, but its an important part of SEO.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the clinic website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change.
Veterinary practices need to reach local customers, and they can reach pet owners through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. When someone needs a veterinarian, they want a local business. The top spot for any veterinarian is the Google three pack - the three local businesses shown under the Google map - and a vet who achieves this rank will see a big boost in business.
Veterinary SEO at NewSunSEO
If you are a veterinarian who needs help improving your website ranking, you've come to the right place. We are an award winning team with a diverse skill set and over eighteen years of experience. We can build your website, optimize it for SEO and local SEO, conduct keyword research, assess directory listings, monitor keywords and rank, and assist in link building.