Our Optometrist SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.
An optometry practice today must embrace digital marketing, because the days of people finding an optometrist through word of mouth or traditional advertising are long gone. When new patients begin to consider new glasses or contact lenses, their first step will be a Google search.
In fact, 80 percent of consumers today use Google or another search engine to find the services they need, and an incredible 95 percent of them never search beyond the first page!
For an optometry practice on the third or fourth page, prospective patients might never know you exist. You cannot grow your business without a respectable Google ranking.
SEO can change that for your optometry business, using search engine optimization - a set of technical and advertising methods that will drive your website to the top of the search results page. By taking advantage of Google algorithms and other SEO strategies, an optometrist can claim a coveted spot high in the search results. You will see an increase in traffic to your site, more visits from your patient base, a better online presence and reputation, more leads, and ultimately, more patients.
If using SEO for optometrists to gain visibility and new patients is all you need to hear, contact us today.
If you'd like to learn more about how search engine optimization helps grow eye care practices, read on.
Benefits of Optometrist SEO
Patients Come to You
When you use search engine optimization or SEO for optometrists, you are allowing patients who are already looking for eye care practices to find you. You get results without searching for people who might want your eye care services. If you advertise through a billboard, how many people who see that ad are interested in an eye care practice? When you use optometrist SEO as marketing, ONLY people interested in your services come to you.
Optometry SEO Works Around the Clock
A successful SEO campaign brings new patients to an eye care practice website any time they might decide to look into something related to optometry. Your eye care center website provides information whether the office is open or not. With effective SEO, new patients land on your site right when they're thinking about a glasses, contacts, or their vision.
High Quality Leads
Digital optometry marketing brings you very promising leads - people who are already considering or interested in eye care. When you use SEO services for optometrists and utilize keyword research, you draw traffic from people interested in exactly what you offer. For example, if you carry a certain brand of frames, you can make sure your website will be seen by anyone who types that brand name, resulting in an excellent lead and more business for your clinic.
Website Optimization for Eye Care Practices
Not only will Google give points for a site that loads quickly, you won't lose patients who lose THEIR patience. Optometry websites often feature images of glasses and people using them, and if those images aren't optimized, or if there's extraneous code clogging things up, you will end up with a slow site that bleeds visitors and suffers in search results and rankings.
Mobile Friendly / Responsive
Today, over 60 percent of those using search engines are doing so from mobile devices, so your business will want a site that offers the same quality regardless of screen size.
A visually appealing website is an essential aspect of marketing. Patients may want to see the products you offer, what the practice looks like, and your photo and video content must be clear, load quickly, and demonstrate your skill.
Built for Conversion
Prospective patients are on your website, which is great, but to grow your practice, you need them to take the next step and schedule an appointment. In addition to everything listed above - load speed, mobile friendliness, aesthetic appeal - make sure your site includes calls to action like chat, FAQs, click to call, and so on, and your phone number is prominently displayed on each of the pages.
Google is constantly striving to improve the results it delivers to its users, and it awards rankings to websites with plenty of relevant content. Thin websites will simply not rank as well for eye care practices. Part of your SEO strategy will involve content marketing.
Your service pages will help determine the keywords you will want to rank in. These pages will need plenty of optimized content, because you'll be fighting for rankings in some of your most competitive keywords. This is one more reason to get a website built with SEO in mind.
Images and Video
Content is not limited to text, and optometrists will want to showcase their work. Images and video should also be optimized for SEO.
Not everyone who visits an optometrist's website is ready to schedule an appointment. Many visitors might be in the early stages of considering an appointment, eager to find answers to questions and learn more information. By sharing your medical knowledge and experience, you can lure both search engines and visitors to your site. Once there, they can sign up for an email newsletter or follow you on social media. And when they're ready for eye care services, they'll think of you first.
Keyword research is one of the most critical SEO strategies, because you need to know what keywords are bringing searchers to your website - and focus on increasing your rankings in those keywords. The keywords and phrases used are not always the ones you'd expect.
High Authority Backlinks
Your Google rankings will increase as you build links from other high authority sites in the medical or eye care field, because those links show Google your website is trustworthy. Examples of the backlinks you will want to pursue include medical organizations and publications, hospitals, other doctors, and so on.
Quality is as important as quantity, because suspect or toxic backlinks will hurt your rankings.
Google My Business and Other Directories
You cannot rank at the top of a local search without a Google My Business profile, and it should be monitored for accuracy. Other directories are also a good source of valuable links, so long as they contain current information about your practice.
Social media is a good marketing tool for your eye care practice. One, search engines consider these platforms high authority, so they offer quality links to your practice website. They build brand awareness as happy users share success stories and photos, and they amplify your visibility online.
SEO for Optometrists at NewSunSEO
We offer SEO services, marketing services, website development and hosting, graphics, logo design, and so much more. Our versatile and award winning team can handle all of your SEO and content creation so you can focus on your practice. We are an internet marketing agency dedicated to helping clients succeed and grow.
Contact us today to learn how we can get you ranking at the top of a Google search, increase traffic to your website, get more patients, and grow your practice.