Long Island Web Design
Long Island Websites by Professional Web Designers
What does stellar web design entail? Think about the features you expect and enjoy when you visit a web page. Chances are, your Long Island customers are looking for the same elements, features like:
- Responsive design
- Fluid layouts that provide an optimal user experience
- Stunning visual design
- Intuitive navigation that makes information easy to find
- Quality content
Taken together, these pieces add up to a satisfying user experience for a site visitor, and visitor satisfaction and conversion go hand in hand.
NewSunSEO, is an award winning website design company that builds custom one-of-a-kind responsive websites. Your company's branding is professionally integrated into a mobile-friendly site layout, and the code is fully set up for SEO.
Our website design team provides you with the highest quality work. We understand that your business depends on your website. Your website design is your digital business card and oftentimes is the first thing a prospect sees before interacting with your Long Island, NY company. Your website design should attract your target audience and entice them into contacting your company and becoming customers.
We research your Long Island, NY company, your resources, your competition and niche. We then present you with an original, high-quality website that represents your business personality, utilizes UX design, and is optimized for search. Call us to take your web design to the next level. Our websites present a professional image and instill trust in your customers, and our designers are receptive to your ideas.
Mobile Friendly / Responsive Web Design
Why Do You Need a Mobile Friendly / Responsive Web Design?
Being a responsive / mobile friendly web design company, we know browser-equipped mobile devices outnumber traditional computers. There are currently 3.5 billion smartphone users worldwide (Statista, 2019), and that number is on the rise. Two out of three users use shopping apps (Datareportal, 2020), and 6 users out of ten use voice search on their mobile devices (Quoracreative, 2019). Websites must be designed for this large user group.
Driven by the rapidly growing use of smart phones and tablets, responsive web design allows websites to adjust automatically to different screen sizes or the orientation of the device. Responsive websites are flexible, fluid, and adaptive, ensuring your business looks professional no matter what device it is being viewed on and providing a positive UX.
Mobile / Responsive Website Design is SEO Friendly and Google Recommends It!
Google is the king of the search engines, and they not only recommend responsive website design, but actually rank mobile-optimized sites higher when search queries are done with a mobile device. This is true even more when local searches are performed on a mobile device.
Designers and clients should keep in mind that more users are accessing the web from mobile devices, so web page design that works for them is crucial to UX / user experience.
One URL, One Website
Responsive website design allows you to have one website that fluidly adjusts across devices, thus avoiding multiple versions of your website, which would create duplicate content penalties from search engines and the need to recreate content. Responsive website design allows your Long Island website to use one URL and one set of files and pages.
Top Benefits of Responsive Website Design
- Mobile device Internet usage overtook desktops in 2016
- Automatically adjusts to different screens sizes and device orientation
- Google recommends it
- Mobile Friendly sites rank higher on mobile devices
- Mobile Friendly sites rank even higher for local search results
- Maintains Page / Domain Authority, Backlinks and social shares
- One URL, one website
- Can reduce high bounce rates
- Easier to navigate than non-responsive sites
- Calls to action will stand out, effectively making you better able to convert your visitors into sales, leads, and revenue
- Higher website visitor retention, particularly when it comes to mobile visitors
- A better experience for your Long Island customers
Web design, development, content creation, and SEO excel when the elements work together in the planning and production phases. Building a website and then setting out to optimize it for search can cause rework in both the design and the development of the site. Of course, nobody wants to take steps backward. When the opportunity arises to design or redesign your website, make sure you work with a web designer who utilizes both responsive and UX design. Without these elements, you could be missing key ingredients in your Long Island company's long-term online success.
Mobile Website Features
- Works on ALL smart phones (iPhone, Android, Blackberry & Windows mobile devices)
- Click to Call - Add a Click to Call button to your mobile website and customers can easily contact you with only the push of a button
- Mobile Maps - Add a mobile map button making it easy for customers to find your location with step by step directions
- Auto Sync - Our mobile version of your website will automatically update your text, images and content in real time. There is nothing you have to do to keep your mobile website up to date.
- Mobile Analytics - Our mobile analytics easily integrate into Google Analytics and provides you with in depth analysis of your mobile website visitors.
- Google AdSense - Integrate your Google AdSense account into your mobile website and make money off your mobile website visitors.
- Social Media - Add a share button to link your mobile site to Facebook, show videos from your YouTube account, display reviews from Yelp or include your Businesses Twitter feed on your mobile website.
- Your new mobile website will update automatically anytime changes are made to your desktop website.
- Your desktop website is never affected by its mobile website counterpart.
User Experience / UX Design
What is meant by user experience (UX) web design? Simply put, it means web page design is done with users in mind, and the designer crafts the site and its features to offer site visitors a pleasant and frustration-free experience that feels intuitive. Of course, the user sees only the tip of the iceberg; the bulk of what drives user experience design hides beneath the surface. For successful UX design, you need both an expert front end and back end designer.
User experience isn't a one-size-fits all design process, and different industries have different needs, but to get started, some basic website elements that will make for a smooth user experience for your customers here in Long Island include:
Flow: A user should be able to move naturally through your content without even thinking about it. Consistent and familiar user interface design will allow users to focus on your content. The best web designers allow navigation to fade into the background so it never distracts users from the information you're providing. Users are on your web page because they're interested in what you're offering - not learning a new interface. Menus to guide users should be apparent.
Load Speed: User attention spans are short, and they won't wait for a slow-loading display. In fact, user data shows that delays longer than a few seconds will make them leave the site. This doesn't mean you should skimp on elements like image and video, though. Good web designers can optimize graphics and other features so your site still loads quickly - a crucial component of UX.
Links: Users shouldn't have to search for links; links should stand out, and good web design makes sure they are easy to see and that it's easy for users to know where the link leads. Elements like a product image, mention of an article, or reference to a review are expected to be clickable, and obviously broken or incorrect links will frustrate people.
Search: All by the simplest of sites should have a search feature to guide users, and it should be recognizable - users are conditioned to look for the little box and the magnifying glass.
Navigability: Navigability is not only part of a good user experience, it's crucial to businesses because how a web designer sets up navigation determines how - and if - a user will find what they need on your site. Navigability also helps with search engine optimization, because it allows bots to crawl through your site's content.
Design elements: Don't overwhelm a visitor by trying to cram all of your information onto the landing page. Because people can quickly become lost in a sea of chaotic elements or lose interest wading through long passages of text, web designers employ a wide range of features, like accordions, to organize information.
Calls to Action: Elements like chat features, click to call, and other interaction design keep users on their page, meet their needs, and encourage them to reach out to your company - so long as they work as expected and are placed logically on the site. Make sure users can find what they need on your site, because if they have to search, they are just as likely to leave.
Professional web design and UX design go together, because as in many things, sites that appear simple, clean, and easy to use are the most complex beneath the surface. A lot of technical knowledge and UX experience is involved in making websites that deliver flawless UX. Users might never know the back end design work involved - they will just know they enjoy visiting your site and reading your information. That means they'll want to engage with your Long Island, New York business.
Humans are visual creatures and make very quick judgments based on what they see. In terms of web design, this means that users will associate the first glimpse of your site with your company's quality and values. Since it's much easier to make a good first impression than to change a poor one, make sure what you display to a user sends the message that you want it to.
Good design should also be memorable and reinforce your branding. High quality graphic design can set your site apart from the billions of others on the web.
Color Theory and Contrast
There are a wide range of, if not infinite possibilities for background images, icons, and other designs. Best practices are to hire designers who understand visual media and its psychological implications and marketing use, of course, but at minimum, remember that websites should be readable regardless of screen size. Many designers use contrasting colors or use warm colors to come forward and cooler colors in the background. Blue should be used for links, and CTAs should be consistent in color. These types of design elements should also stand out clearly from the background.
Many of our team members here at NewSunSEO come from art and design backgrounds.
It might seem at first that web design and content creation are two separate disciplines, but web pages are like the bookshelves where your content is housed, and web designers build those shelves.
Content, Web Design, and SEO
Content is a major ranking factor, and good content - organized properly - helps get websites to the top of search results pages, where they will be seen by people looking for their products or services. The page structure designers use also has an impact, so it's important that web design considers SEO from the beginning. Even the best websites are of no use to businesses if people cannot find them.
Responsive Web Design, Web Development and Long Island SEO all excel when the three work together in the planning and production phases. Building a website and then setting out to optimize it for search can cause rework in both the design and the development of the site. Nobody wants to take steps backwards in time and budget when they can be easily avoided. When the opportunity arises to design or redesign your website, make sure you give Mobile Friendliness a long thought during the planning phase. Without it, you could be missing a key ingredient in your long term online success.
With web design, there are hundreds if not thousands of elements to consider.
- The site should look polished and professional regardless of screen size or device
- The site is navigable - the user flows from one page or level to the next
- Each web page design is visually appealing on all screen sizes
- UX design ensures a positive user experience
Long Island Web Design at NewSunSEO
If you're looking for a web designer who can create a site with all the elements mentioned above, we can help you! Unlike other web design and digital marketing agencies, our team members have a wide range of skills to apply to your project. Not only will you have access to world-class web designers, you'll also be working with SEO experts, marketing professionals, content creators, and designers. Your site will be optimized and ready to rank from development forward.
We are a Long Island web design company and full service digital marketing agency. We are invested in the Long Island community and eager to amplify your online presence and help your business succeed. Call today to learn about our web design and development services.
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