Our Contractor SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.
There is always a demand for contracting services. Homes need to be designed and built, rooms need to be remodeled, and rooms need to be added. When people or businesses are looking for general contractors, they often turn to the Internet. This is where SEO, or search engine optimization, comes into play if you're a contractor. When people Google search for general contractors, your website needs to not only be seen in the search results, but also rank in the top positions. At NewSunSEO, we want to help your company achieve these results by optimizing your website.
Your contracting company is just like any other business - it needs a marketing strategy to reach potential customers in order to profit and grow. A contractor marketing campaign today means an online presence and using search engines like Google to connect with customers - and that means good rankings in search results.
A great way to rank is through a digital marketing campaign that includes SEO.
What is Search Engine Optimization?
Search engine optimization is a blanket term for a variety of techniques to take advantage of Google algorithms, drive the contractor website to the top of the search results page, increase visibility and website traffic, connect with new clients, and grow. Ultimately, you want to use SEO to have your website rank in the top results of the first page in search engines.
SEO strategies are best when used as a sustained and multifaceted marketing approach. Experts know there's no one way to both reach top rankings and get the attention of customers. The best results come when SEO professionals take advantage of every opportunity to employ and amplify SEO tactics to optimize the online presence of the contracting company.
How SEO for Contractors Grows Business
People and businesses in search of contractors overwhelmingly turn to the internet. In fact, more than 80 percent of consumers use search engines to research services they need. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
If your contractor website isn't there, the sad fact is, they'll choose another.
It's essential for your contractor company to acquire new clients. Our SEO for contracting companies can drive your business to the top of the search results page, where it will be seen by clients who need your services.
Get Started With Contractor SEO
You can see why SEO for contractors will help improve your Google search results, increase traffic to your website, connect with new clients, and grow your business. But where should a contracting company begin in improving their search engine rankings? It's true that SEO can be complex with many variables, but there are some basic steps and best practices you can begin to work on.
Invest in a Professional Website
When you get started with contractor marketing / contractor SEO, the first step is to get a polished and professional website that you can optimize to increase traffic. Building a professional website offers several advantages, not least of which being that it provides a good first impression of what you offer. If you present a shoddy site, people will not have a good user experience, so it's important to look polished and trustworthy.
Search engines will also penalize badly built sites. If the search engine encounters broken links and error messages, rankings will suffer. Everything from URL structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings.
It's important to conduct keyword research to determine user intent. Clients rarely perform a local search using a business name. They're much more likely to perform a Google search according to what they need, using search terms such as: construction, local contractor, or renovation.
It's imperative that you take a look at which search terms people are using to find services like yours, because you not only want to rank well in the terms that bring you business, you also want to reach your target audience and increase traffic.
Google has been evolving in order to offer a better experience to its users. Currently, it rewards website content - higher word count aimed toward satisfying user intent. Basically, your website content should be high quality, relevant, and must include the keywords you discovered in your initial keyword research. If keywords such as 'renovation' or 'remodeling' are in that research, they should be in your content.
Keywords also change over time, and part of digital marketing success hinges on continuing to optimize high quality content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly.
Creating Posts Based on Expertise
Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your expert contractor knowledge. Not everyone who visits a contracting website is ready for an estimate. Some just have common questions about your services or financing options, and Google rewards sites based on user intent answers to questions. Your contractor experience can get people to your page through blog posts and articles - just make sure you include keywords, a phone number, and an email address, because when they are ready to contact you for services, they'll remember you.
Link Building and Backlinks
Keywords continue to affect ranking, but your contracting company should also include links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the same industry - show Google your site is trustworthy. Building links can be time intensive, but it's an important part of your SEO campaign.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change.
One of the best ways to reach your target market is to use Local SEO. Your contracting company needs to reach local clients and can do so through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. The top spot for any contracting business is the Google three pack - the three local businesses shown under the Google map -and companies who achieve these ranks will see a big boost in business. The goal is to use local SEO to get in the top three local contractor search rankings.
Contractor SEO at NewSunSEO
If you are a contractor who needs help improving your website ranking, you've come to the right place. We are an award winning SEO team with a diverse skill set and over eighteen years of experience. We want to help grow your business by building your website, optimizing it for SEO and local SEO, conducting keyword research, assessing directory listings, monitoring keywords and rank, and link building. With our SEO services, you'll soon start seeing a higher ranking. Contact us today to get started on improving your search engine results.