Our Dental SEO Results Speak For Themselves
Here are some of our Dental SEO clients which we have RANKED Position 1 for some of their most competitive phrases. We can do the same for your business!
Dental services are needed by everyone. Whether it be a standard cleaning, teeth whitening, or a filling, there are many instances where dentists are needed. When these services are needed, often times people will turn to the internet. This is where search engine optimization comes into play for your dental practice. Your website needs to not only be seen in the search results, but rank in the top positions. At NewSunSEO, we want to help your dental practice achieve these results by optimizing your website.
Dental practices require a marketing strategy to reach potential new patients in order to profit and grow. A dental marketing campaign today means an online presence and using search engines like Google to connect with patients - and that means good rankings in search results.
Through a digital marketing campaign that includes search engine optimization.
What is Search Engine Optimization?
Search engine optimization is a blanket term for a variety of techniques to take advantage of Google algorithms, drive the dental website to the top of the search results page, increase visibility, connect with new patients, and grow.
SEO is best when used as a sustained and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of customers. The best search engine results come when SEO professionals take advantage of every opportunity to amplify and optimize the online presence of the dental practice.
How Dental SEO Grows Business
People in need of dental services overwhelmingly turn to the internet. In fact, more than 80 percent of consumers use search engines to research these services - and everyone will eventually need a dentist. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
If your dental website isn't there, the sad fact is, they'll choose another business.
Because people come to trust their dentists, they often stay with the same practice for many years. So, it's essential for your dental practice to get new patients. By using SEO, you can drive your practice to the top of the search results page, where it will be seen by patients who need your services to care for their dental needs.
Get Started With Dental SEO
You can see why SEO for dentists will help you improve your Google rankings, increase traffic to your website, connect with potential patients, and ultimately, grow your practice. But where should dentists begin in improving their search engine rankings? It's true that SEO can be complex and involve a lot of variables, but there are some steps you can take to get started.
Invest in a Professional Website
When you get started with dental marketing / dental SEO, the first step is to get a polished and professional website that you can optimize to draw traffic. Building a professional website offers several advantages, not least of which being that it provides a good first impression of your dental services. If you present people with a shoddy site, they will not form a high opinion of your services, so it's important to look polished and trustworthy.
Search engines will also penalize badly built sites. If the search engine encounters broken links and error messages, rankings will suffer. Everything from url structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings.
Customers rarely conduct a local search using a business name. They're much more likely to search according to the services they need. Keywords people search may include: filling, teeth cleaning, or teeth whitening.
It's imperative that you know which keywords people are using to find services like yours, because you not only want to rank well in the terms that bring you business, you want to reach your target audience, and that's people in need of dental care.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it is rewarding website for more content - higher word count aimed toward satisfying user intent. Basically, your website needs a lot of content, it needs relevant content, and it needs to include the keywords you discovered in your initial keyword research.
Keywords also change, and part of digital marketing success hinges on continuing to optimize content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly.
Creating Posts Based on Expertise
Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your dental knowledge. Not everyone who visits a dental practice website is ready to make an appointment. Some have questions about dental services or want to know about your practice, and Google rewards sites based on user intent - answers to questions. Your dental experience can get people to your page through blog posts and articles - just make sure you include keywords and your phone number, because when they are ready to visit a dentist, they'll remember your practice.
Link Building and Backlinks
Keywords continue to affect ranking, but dental practices also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the dental field - show Google your site is trustworthy. Building links can be time intensive, but its an important part of SEO.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change.
Dental practices must reach local customers, and they can reach patients through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. When someone looks for a dentist, they want a local business. The top spot for any dentist is the Google three pack - the three local businesses shown under the Google map - and a dentist who achieves this rank will see a big boost in business.
Dental SEO at NewSunSEO
If you are a dentist who needs help improving your website ranking, you've come to the right place. We are an award winning team with a diverse skill set and over eighteen years of experience. We can build your website, optimize it for SEO and local SEO, conduct keyword research, assess directory listings, monitor keywords and rank, and link building. Contact us today to get started on improving your search engine results.