Our Doctor SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.
How Search Engine Optimization Benefits Your Medical Practice
Today, even doctors need an online presence, because the internet has replaced traditional marketing and advertising. Potential patients no longer find primary care doctors or specialists through word of mouth or the yellow pages; they use search engines like Google.
To grow your medical practice, you need to be found when patients search.
To be found when patients search, your medical website needs to rank at the top of a Google search results page.
Research shows that 80 percent of people use search engines like Google to find the services they need. Among them, a whopping 95 percent never search beyond the first page of results, which is bad news for medical practices on the third or fourth page.
If you're not connecting with new patients, it's no statement on your skill as a doctor. If your competitors are using SEO to improve their rankings and you aren't, you will lose every time. You need SEO for medical practitioners to get the attention of a potential new patient.
Let us help you make sure patients can find you and your practice can grow!
What is SEO?
SEO - search engine optimization - is a blanket term for a variety of techniques used to drive medical websites to the top of the search results page, where they will be seen by potential patients in need of a physician.
SEO is a complex and ongoing process with a lot of variables - keywords, content, website structure, and so on - and a need for constant monitoring, so many busy doctors and medical practices choose to hire a qualified SEO / digital marketing agency to handle this import aspect of healthcare advertising and marketing.
If you'd like to get personalized information and learn more about what SEO can do for your practice, contact NewSunSEO today.
Getting Started with SEO for Doctors
SEO works best as a multifaceted and ongoing marketing approach that involves both the characteristics of your website, its content, and more.
An Optimized Medical Practice Website
One of the first steps to take in your medical marketing / medical SEO journey is to invest in a professional website. You will see how many website features - URL structure, page organization, meta descriptions, title tags, and more - alert search engines to your site's quality and influence rankings.
In addition, consider the experience of patients who are looking for a medical practice for themselves or a loved one. A high quality, sleek, attractive, and easy-to-navigate site will provide a first impression of quality and professionalism. For people trusting your practice with their health, sloppy, frustrating, and haphazard is not an impression you want to make.
What Does Optimization Entail?
Both new patients and search engines will reward your practice for a fast-loading site! There are a lot of reasons why your website might not be running at optimal speed, including: unnecessary coding, inadequate hosting, and photo and video files that are not optimized. Google penalizes slow sites and in today's fast-paced world, prospective patients will leave before waiting too long.
Today, over 60 percent of searches are done from mobile devices, and that number is only going to increase. Because patients use smart phones and tablets to search for the healthcare services they need, having a site that translates seamlessly from desktops to mobile devices is a necessity.
SEO Optimized Content
More and more, Google is rewarding sites that satisfy user intent; it awards rankings to websites that fulfill user expectations. In the healthcare field, that often means answering patient questions. Google also prefers high word count and relevant content. What this means for a medical SEO strategy is going beyond a page describing your practice and its hours. Now is the time to use your medical expertise to draw traffic to your website. Blog posts and articles that inform and answer questions will delight Google and lure patients to your site - where they can then be directed to your main page.
For specialists, ranking in less competitive keywords is a sound SEO strategy. There's an enormous amount of competition for keywords like "doctor." It's easier to get rankings in more specific terms - and use the them boost your main keywords.
Search engine optimization benefits from fresh content and new information. The Google search engine crawlers constantly check for updates, and having a fresher site can give your business a boost.
Speaking of keywords, make sure you know which ones patients are using to get to your site; they aren't always the ones you might expect. Keywords affect rankings, so you want to include them in your content - as long as they're the RIGHT keywords. It's also important to learn which keywords are bringing in your ideal visitors - those likely to become patients - so you can focus your medical marketing efforts where they'll help most. You do that by matching keywords to the search query a patient is likely to use.
Using Google My Business
To get into the coveted "three-pack" of local Google results (right beneath the local map on the search results page) you need a Google My Business profile, and you want it to be accurate and optimized. Good reviews increase your chances of reaching the top of the local results.
Backlinks from high authority, reputable healthcare sites net very positive results for SEO for doctors in all practice areas. Medical organizations, medical publications, medical and healthcare directories, other doctors, and similar are good candidates for links that will benefit SEO and boost your rankings. You only want links from high domain authority sites, which show Google your website can be trusted and is a good place to send its users.
Also make sure you find and remove any toxic links from your site, as they will ruin your SEO efforts and knock down your rank in a Google search.
Here at NewSunSEO, we specialize in using Google Maps, Google My Business, online reviews, and more to get top results for our clients. When looking for a doctor, patients want someone in their area, so getting into the Google local three-pack is a marketing goal for any physician or practice. Getting into the top three local results and being on the first page of organic search doubles the valuable space doctors can occupy on a Google results page. Those who manage it will see their practice grow significantly.
Social Media for Doctors and Medical Practices
Believe it or not, links back to your website from social media platforms like Facebook and Twitter give SEO a boost. Google considers them reputable sites, and they are also another place a new patient might find your practice and learn about your services. As with all marketing, Facebook and other sites should reflect your brand personality and maintain professionalism. It's also important to update or post fairly frequently and make sure your contact information and so on remains accurate. If a doctor doesn't have time to focus on answering Facebook messages, a social media manager might help.
Internet Marketing For Medical Practices at NewSunSEO
We are a full-service online marketing agency eager to help with SEO for doctors. We take full advantage of website optimization, keyword research, content optimization, building links and reviews, and more to get your website to the top of the search results page. In addition to SEO for doctors, we can develop and host your website, create content, manage Google AdWords and other advertising campaigns for your business, manage reviews, and help with graphics, logo design, and more.