Our Electrical SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.
Electric services are an important aspect of any construction project - home or business. Homeowners need help with older wiring. Bottom line - electric services are something many people need, so there's a lot of business out there.
How can electrical contractors make sure clients are coming to them?
The days of people going to the yellow pages are over, and when they need electrical services, they turn to the internet. More than likely, they will choose an electrician who appears high on the search rankings, because when websites appear at the top of a Google search, clients feel more confident in their services.
The top of the search page is where electricians want to be, so they are seen by customers before their competitors.
This is where SEO, or search engine optimization, can help electrical contractors. When potential clients search for an electrician, your website needs to not only be seen in the search results, but also rank well. At NewSunSEO, we want to help your company achieve these results through website optimization and digital marketing.
Like any other business owners, electrical contractors need a marketing strategy to generate leads and connect with clients. Today, that means an online presence, a high rank in search engines, and a website that is seen before other electricians'.
How can an electrical services website rank in search engines and be the first one clients see?
Through a digital marketing campaign that includes search engine optimization.
What is Search Engine Optimization?
SEO is a blanket term for a variety of techniques to take advantage of Google algorithms, drive website traffic to the electrical company, increase visibility and authority, connect with customers, and grow. Ultimately, you want to use SEO to have your website rank in the top results of the first page of a search. Those are the businesses customers will trust and engage with.
SEO strategies are best when used as a sustained and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of customers. The best results come when SEO professionals take advantage of every opportunity to employ and amplify SEO tactics to optimize the online presence of the electrical company.
Get Your Website Seen by Clients with Electrical SEO
When customers need electricians, they start their search online. More than 80 percent of consumers use search engines to find services they need, and research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
Considering this research, you can see how important it is for an electrical website to be among the first clients see, and if yours is even on the second page, there's a high probability your potential clients will never even know it's there - they'll choose an electrical company from the first page.
To grow an electrical company, you need a steady stream of jobs. Electricians who want results have to be proactive to get business - or they will lose work to competitors who are. Our electrician SEO services and digital marketing can get your company site ranking on Google, where it will be seen by customers and generate leads.
SEO for Electricians
You can see why SEO for electricians will help improve your Google search results, increase traffic to your website, help connect with potential customers, and ultimately, grow your business. But where should electrical contractors start in improving their search engine rankings? It's true that SEO can be complex and involve a lot of variables, but there are some steps you can take to optimize your website and move in the direction of more leads and a more successful company.
Invest in a Professional Website
When you get started with electrician SEO, the first step is to get a polished and professional website that you can optimize to draw traffic. Building a professional, mobile friendly website offers several advantages, not least of which being that it provides a good first impression of your services. If you present an amateurish site, people will doubt your authority as an electrician, so it's important to look polished and professional. Web design that will appeal to your customer base and make your site easy to use is a vital component of an electrician SEO campaign.
Search engines will also penalize badly built sites. If they encounter broken links and error messages, rankings will suffer. Everything from URL structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings. With the increase in website traffic you'll see, you also need to maintain a fast site.
It's important to conduct keyword research and research intent. Customers rarely perform a local search using a business name. They're much more likely to search according to the services they need or questions they have, using search terms such as: electrician, electrical services, wiring for home, etc.
It's imperative that you know which search terms people are using to find electricians, because you not only want to rank well in the terms that bring you business, you want to reach your target audience, and that's people in need of electrical services. The goal of SEO campaigns is to get your site to be the first one clients see when they type in a term related to electrical services, and using relevant keywords - and knowing which relevant keywords bring leads - is an important component of SEO.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it rewards website content - higher word count aimed toward satisfying user intent. Basically, your website content needs to be high quality, relevant, and it needs to include the relevant keywords you discovered in your initial keyword research.
Keywords also change, and part of digital marketing success hinges on continuing to optimize high quality content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly. Online content gets stale over time, so make sure your freshen up your pages periodically so they continue to get results for your company.
Creating Content Based on Expertise
Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your expert electrical knowledge through supporting pages and blog posts. Users in your service area have questions about electrical work and building projects, the dangers of bad electrical work, or help with their own electrical issues. Some just have questions about services or your company, and Google rewards sites based on user intent - answers to questions. Your experience as an electrician can get people to your page through blog posts and articles - just make sure you include keywords, your phone number, email address, and links to your service pages, because when they are ready to hire an electrical company, they'll remember you - especially if they regularly follow your blog.
Link Building and Backlinks
Keywords continue to affect ranking, but your electrical company also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the electrical industry or a related service, like construction or remodeling - show Google your site is trustworthy. Building links can be time intensive, but it's an important part of your SEO campaign.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Electrical companies should make it a priority to ensure their Google My Business listing is accurate with name address and phone number (NAP information) and hours of operation.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change. Web design has a big impact on SEO.
One of the best ways to reach your target market is to use Local SEO. Electrical contractors need to reach local customers and can do so through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. When someone needs an electrician, they want a local business. The top spot for any electrical business is the Google three pack - the three local businesses shown under the Google map - and electricians / electrical companies who achieve these ranks will see a big boost in business. The bottom line is to use local SEO to rank in the top three local listings for electrical contractors, electricians, or electrical companies.
Electrician SEO Services at NewSunSEO
If you are an electrical business who needs help improving your website ranking and online presence, you've come to the right place. We are an award winning SEO team with a diverse skill set and over eighteen years of experience. We want to help grow your business by building your mobile friendly website, optimizing it for SEO and local SEO, conducting keyword research, assessing directory listings, monitoring keywords and rank, and link building. Contact us today to get started on improving your search engine results and making your business the best it can be.