LAW FIRM SEO

Google uses your site’s header, title, images, URL, and content to index it. These attributes allow the search engine to file your content in a place where users can easily find it—and bringing users to your site is the first step in converting them into customers. If they cannot find you, they can’t become clients

Just like in a face-to-face meeting with an attorney, a client’s first impression of your webpage is critical—it establishes trust when content is well-organized and the client can find the information they need without frustration. Aside from providing great content, the website must be clean, efficient, and easy for those needing legal services to understand. Time spent on each page on your website and how often users must resort to the Back button—known as a Bounce—impact SEO.

Users come to your site for information that is regularly updated and useful. When creating content, law firms should include keywords search engines can pick up, but that is no longer enough. Be careful of duplicate content and outdated information and make sure content clients need is readily accessible--features like a frequently asked questions page, for example.

Search engines move from one page to the next through links. When another site links to yours and sends the search engine to you, your rank improves. The architecture of your site’s internal links is also important, and an SEO professional can help make the most of your site’s structure, link building, and content. By ensuring industry-relevant keywords and website navigation work together, SEO for law firms helps your page display readily and reach clients who are looking for your an attorney through a search engine like google.

When users cannot find they information they’re looking for, they may turn to a different web page, resulting in lost business. A positive user experience instills trust, keeps potential clients scrolling through the pages on your site, and increases website traffic. A clean and user-friendly law firm website is a key component of a successful SEO campaign and is essential to SEO strategy.

Your page’s construction determines how easily search engines can crawl through your content and how much time users spend on your page. A logical roadmap is crucial for both. Law firm websites should be built for Google search results, because getting clients to visit a law firm page is the first step in successful SEO marketing.

These are major indicators of a site’s performance and lead users and search engines to content. Well-chosen external links demonstrate authority in your field—to your potential customers and to Google. Law firm websites that rank well curate a portfolio of links that relate to their practice area and expertise. Link building is critical to an online marketing strategy.

While it might not be a factor many consider, word count contributes to a site’s visibility. The more relevant, authoritative content a page contains, the better it will rank. A detailed analysis of the quality, quantity, and relevance of your content—together with an assessment of broken links, backlinks, internal links, anchor text, imagery, and relevant keywords—will reveal how your site can improve, climb the search engine ranks, be seen by more people looking for law firms, and earn you more clients. While your site’s presence anywhere on the Internet, through backlinks, social media links, blog posts and more, influence SEO, the key factor is the trustworthy, relevant, and engaging content you provide.

Is it detailed, well thought out, and carefully executed? Or has your company just published a site and left the rest to chance? Obviously a polished, professional page that utilizes sound marketing techniques will bring more customers your way than a haphazard attempt.

Are you aware of how many visitors reach your site each day and what links lead them there? Are you taking full advantage of the tools at your disposal? Google Analytics, AHREFS, Keyword Planner, SEMrush, and others will help you compile all the information you need in terms of SEO.

Are links broken, leading to frustration and mistrust in site visitors? Are you linking to relevant, authoritative sites… and are they linking back to you? Google sees the Internet as a literal web of interconnected information, and links to and from other reliable, professional sites tell it that your page is informative and significant to the topic. This improves the law firm's ranking factor with search engines and its placement on the results page.

This is a hot topic in internet marketing, but what do these terms mean and how do they apply to lawyers and law firms? The definitions are relatively simple. On-site SEO means efforts made on your physical site—front-end or back-end—designed to boost your SEO and increase visibility, rankings, and all the rest. On the other hand, off-site efforts don’t change the page itself, but employ other techniques to improve your overall marketing campaign.

Making the most of your site’s elements—keywords, links, imagery, content, navigability—draws quality traffic to your page, boosts your rank in Google, and helps you stand out to potential customers. On-site SEO sounds easy, but it requires skill and experience in a variety of areas to craft and maintain a detailed and effective strategy:

By now you know keywords are crucial to your ranking, and selecting the right words and terms can make a big difference in your status and the business that comes your way. Google Analytics can help you determine what terms are bringing people to your site—and which are drawing business to competitors. Tools like Google Keyword Planner can help perform a detailed analysis of your target terms. Make sure the keywords and terms used on the law firm website are chosen specifically to improve SEO results.

Bringing customers to your site is only the first step in earning their business. Once they arrive on your page, they should easily and quickly find the information they need. A less-than-optimal site structure will lead to lack of trust, frustration, and ultimately, lost customers. Any successful marketing plan must go beyond attracting the target audience to your website--it must make sure they stay long enough to engage in your firm's services.

Not only are headings used by search engines, they organize your content and help visitors find what they need. The style and type of headings you choose can have an impact on your SEO.

Since they help to index the content of your page, choosing appropriate, relevant keywords for your title tags is essential for directing users to your site and helping them reach the information they’re looking for.

Because a meta description is limited to 160 characters, it must be efficient and precise, especially since it's what Google uses to describe the site on the search engine result page (SERP). These small pieces of information can have a major impact on SEO.

This is where your site can shine and show off what truly makes your business special, what you have that your competitors don’t. Your custom content should have a wow factor; it should provide something of real value to clients. It should be highly engaging, high quality with thorough information (longer in terms of word count), full of impactful visuals, and presented in a way that is both memorable and easy for customers to understand. Custom content sets your site apart from generic, cookie-cutter pages and brings it to the head of the pack… when it’s presented effectively. Using the services of an SEO company can not only help law firms rank in Google, but shine where it matters most--when a client is deciding on an attorney.

We highlight your site’s most important traffic - statistics, click-throughs, bounce rate, and focus on what is most essential to tracking and improving your SEO. Google analytics is one tool available, and your SEO company can suggest other ways to track engagement with your page and site.

If first impressions and trust are essential--and every attorney knows that they are--you need tools in place to ensure a visit to your site doesn’t result in a potential customer leaving with a virus or compromised information.

This should be submitted to search engines so that they can find and rank your site’s pages and pass that information on to those who are looking for it.

Everyone is busy, and nobody likes waiting for a site to load so they can see the information they need. Consequently, a slow-loading site will negatively affect your ranking and SEO results.

Getting a visitor to your site is your first step in forming a relationship with them. Take full advantage of their visit by making sure you have buttons and other calls to action that make it easy for them to engage with you and form ties that will last. Your business name address and phone number should be easy to find on every page.

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