How To Understand What Internet User Intent Is & How To Satisfy It
Google has stated about its new AI machine learning technology called BERT: "With the latest advancements from our research team in the science of language understanding - made possible by machine learning - we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search." What this means is that websites who understand user search query intent & especially users of mobile devices will be rewarded with ranking at the top of Google. Not only this, but BERT will be able to use "Passages" like sentences or paragraphs, not just whole web pages, to provide searchers with individual passages from web pages that most closely match their intent & provide the most relevant results.
This will cause a massive shift in Google rankings here in Myrtle Beach & throughout the Google mobile index results, we suspect in the next major Google core update. Google has said that changes related to BERT will be rolling out “later this year”. Once fully rolled out, they will impact 7% of queries on Google search. To put this in context, the initial Panda rollout impacted 12% of results, while Penguin affected 3% of results. This will be HUGE. Websites in Myrtle Beach, South Carolina & beyond will win BIG in Google in 2021 forward if they begin to truly offer well thought out, professional advice that is unique, expert level written & FULL of value for the person doing the query on their mobile device. Contact NewSunSEO today begin putting together your future SEO Content strategy to meet the search queries of potential customers looking for your products or answers to their questions through mobile searches.
SEO Brings the Most Website Visitors for Your Money
As a premium Long Island SEO / Myrtle Beach SEO / Portland SEO agency, we know that for many websites, search engine optimization (SEO) is by far THE BEST WAY to attract more customers to a website. There are many ways to create demand for products and services online, however this demand is most often filled through local and organic search engine listings. Organic search engine listings account for roughly 82% of "Search" clicks, with the remaining 18% of clicks going to display advertising like Google AdWords. However, on average, 80% of Businesses Internet marketing budgets are spent on display advertising...! This leaves a huge opportunity for Businesses who know this and how backwards most companies Internet marketing budgets really are. From the time we started doing SEO on Long Island in 2005, we have always advised clients to put most of their Internet marketing budget into organic SEO and then Local SEO as search engines began showing that data. There are numerous benefits to display advertising, but it should a balanced aspect of your Internet marketing pursuits.
Our Search Engine Optimization Search Results
If we can get results like this for our own website competing against the best around us in SEO, we can absolutely do the same for your website:
Search Engine Optimization - How Does SEO Work?
For many websites, search engine optimization (SEO) is by far THE BEST WAY to attract customers to a website. There are many ways to create demand for products and services online, but Search is the way this demand is most often filled. Organic search engine positions account for roughly 82% of "Search" clicks, with the remaining 18% of clicks going to display advertising like Google AdWords. However, on average, 80% of Businesses Internet marketing budgets are spent on display advertising...! This leaves a huge opportunity for Businesses who know this and how backwards most companies Internet marketing budgets are. From the time we started doing SEO on Long Island in 2005, we have always advised clients to put most of their Internet marketing budget into organic SEO and Local SEO. There are numerous benefits to display advertising, but it should a balanced aspect of your complete online ad spend.
How Visits To Search Engines Translate To Clicks
94% of search engine visitors view only the first page of search engine results and less than 5% of search users ever click page two of search engine results. The following are approximate click through rates (These numbers can vary between user search terms):
- 1st Position Clicks - 31.24%
- 2nd Position Clicks - 14.04%
- 3rd Position Clicks - 9.85%
- 4th Position Clicks - 6.97%
- 5th Position Clicks - 5.50%
- 6 - 10 Position Clicks - 3.73%
- Page 2 Clicks - 3.99%
- Page 3 Clicks - 1.60%
The first three ORGANIC search engine positions get approximately 57% of ALL search engine traffic!!! This is where at least 80% of your Internet marketing budget should be placed. Not following the herd mentality and putting 80% of your budget into display advertising!!!
Our suite of services consistently deliver top results for your Internet marketing needs. We're an award winning SEO company with an office on Long Island and Myrtle Beach with a proven ability to increase visitors to your website. Click this link to see an example case study of our Internet marketing work. Our Internet marketing services use ethical search engine optimization, combined with Local SEO, Content Marketing and Social Media Marketing.
Proper Planning, Coding & Structure = Your Site's SEO Foundation
Organic-SEO begins with proper planning. This is where we speak with you, roll up our sleeves and find out your Business goals and resources. Together, we'll discover your online Business efficiencies, bottle necks, strengths, weaknesses, analyze competition and identify key areas your company excels in. We'll then identify your most profitable website visitor demographics and create visitor profiles so we're able to target key buying triggers and build highly effective calls to action. Visitor profiles are used for keyword research, which then takes us into the next aspect...
Content Is King for Search, Period!
Whether you want more leads, sell more products, sell more advertising or all of the above, quality content is what makes a websites page worthy of high search positions. The best website foundation in the world won't rank at all, if the sites pages don't contain high quality content. From an Organic-SEO perspective, all high-quality content must contain two attributes. It must supply a demand to viewers and it must make viewers want to link to it / share it through social media.
Quality Content Supplies a Demand
Great content does the best job at supplying the largest demand. Content can be about anything, but it must be professionally written, engaging and able to satisfy more of a demand than your competitors. At the core of our Search Optimization process is our content marketing services.
Quality Content Gets Links and Shares
From an Internet Marketing perspective, there is no difference between the best or worst content on the Internet, if viewers don't link to it or share it through social media. Our writers will produce quality content, which our social media team members will use to increase social engagement, social likes, social shares and other "social signals."
High Quality Content Gets Social Media Likes and Shares
On Page Optimization
We use over 150 on-page search factors to improve optimization of your site, pages, code and content. There are constantly new techniques and technology, which if adopted earlier than your competition, will give you a big edge when it comes to who ranks higher for your keywords. For instance using Rich Snippets and Structured Data (microdata, microformats, RDFa and Data Highlighter) markup for improved search engine listings, that will help you stand out from competitors.
Effective SEO Meets User Intent Through A Professional Content Writing Strategy
Off Page Optimization
In addition to the on-page optimization, we perform off-page optimization of your website. For instance using a Content Delivery Network (CDN) to speed up loading of your website across a country, or to other countries. Or testing your "Page Speed" for improvement. Google states "Fast and optimized pages lead to higher visitor engagement, retention and conversions." We also think it helps with where you fall in the SERP's too.
Complete Search Engine Optimization
As an expert search optimization Company, we know these are only a few of the factors, out of hundreds taken into consideration by search engines to determine where a website ranks .vs its competition. Content Marketing is combined with Social Media to further extend the visibility of your Business services. You need an Internet Marketing Company who not only understands how to do all this, but is able to demonstrate its ability to achieve top search engine placement. We're happy to schedule a consultation, share actual SERP (Search Engine Results Page) examples and client references. Additionally, there is no risk in working with us. We do not require any long-term contracts or commitments. Our services work on a month to month basis.