Our Masonry SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.
Masonry is an important aspect of any construction project - home or business. Bottom line - masonry is something many people need, so there's a lot of business out there.
How can masonry contractors make sure clients are coming to them?
The days of people going to the yellow pages are over, and when they need masonry services, they turn to the internet. More than likely, they will choose a mason who appears high on the search rankings, because when websites appear at the top of a Google search, clients feel more confident in their services.
The top of the search page is where masonry companies want to be, so they are seen by customers before their competitors.
This is where search engine optimization can help. When potential clients search for a mason, your website needs to not only be seen in the search results, but also rank well. At NewSunSEO, we want to help your masonry business achieve these results through website optimization and digital marketing.
Masons need a marketing strategy to generate leads and visibility. Today, that means an online presence, a good rank in search engines, and a website that is seen before other masons'.
How can a masonry services website rank in search engines and be the first one clients see?
Through a digital marketing campaign that includes search engine optimization.
What is Search Engine Optimization?
SEO is a blanket term for a variety of techniques to take advantage of Google algorithms, drive website traffic to the masonry home page, increase visibility and authority, and create opportunity. Ultimately, your website should rank in the top results of the first page of a search. Those are the websites people will trust and engage with.
SEO strategies are best when used as a sustained and multifaceted marketing approach. There's no one way to reach top rankings and get the attention of customers. The best results come when professionals take advantage of every opportunity to optimize the online presence of the masonry website.
Contact us today to learn how we can get your masonry website top rankings in Google, increase your audience, draw quality leads, and help you grow.
Get Your Website Seen
Many people start their search for masonry work online. More than 80 percent of consumers use search engines to find services they need, and research shows that 95 percent never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
Considering this research, you can see how important it is for your website to be among the first clients see, and if yours is even on the second page, there's a high probability a potential client will never even know it's there - they'll choose a website from the first page.
Growing a masonry company means a steady stream of jobs. Masons have to be proactive to get business - or they will lose work to competitors who are. Our digital marketing services can get your company site ranking on Google, where it will be seen and generate leads.
Get Started With Masonry SEO
You can see why search engine optimization will help improve your Google results, increase traffic to your website, help connect with potential customers, and ultimately, grow. But where should masonry contractors start in improving their search engine rankings? It's true that SEO can be complex and involve a lot of variables, but there are some steps you can take to optimize your website and move in the direction of more leads and a more successful company.
Invest in a Professional Website
When you get started, the first step is to get a polished and professional website that you can optimize to draw traffic. Building a professional, mobile friendly website offers several advantages, not least of which being that it provides a good first impression of your craftsmanship. If you present an amateurish site, people will doubt your authority as a mason, so it's important to look polished and professional. Web design that will appeal to your customer base and make your site easy to use is vital.
Search engines will also penalize badly built sites. If they encounter broken links and error messages, rankings will suffer. Everything from URL structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings. With the increase in website traffic you'll see, you also need to maintain a fast site.
It's important to conduct keyword research and research intent. Customers rarely search using a business name. They're much more likely to search according to the services they need or questions they have, using search terms such as: masonry, brickwork, stonework, etc.
It's imperative that you know which search terms people are using to find masons, because you not only want to rank well in the terms that bring you business, you want to reach your target audience, and that's people in need of masonry services. The goal is to get your site to be the first one clients see when they type in a term related to masonry, and using relevant keywords - and knowing which relevant keywords bring leads - is an important component of SEO.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it rewards website content - higher word count aimed toward satisfying user intent. Basically, your website content needs to be high quality, relevant, and it needs to include the keywords you discovered in your initial keyword research.
Keywords also change, and part of digital marketing success hinges on continuing to optimize quality content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly. Online content gets stale over time, so make sure to update your pages periodically so they continue to boost visibility.
For masonry, photos and other media that let a client see examples of your skill are a great way to enhance written content! Use photos to highlight a project a client will love and want to replicate.
Creating Content Based on Expertise
Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your masonry knowledge through supporting pages and blog posts. Users in your service area have questions about masonry and building projects. Some just have questions about services or your company, and Google rewards sites based on user intent - answers to questions. Your experience as a mason can get people to your page through blog posts and articles - just make sure you include keywords, your phone number, email address, and links to your service pages, because when they are ready to hire a mason, they'll remember you - especially if they regularly follow your blog. Don't forget photos!
Link Building and Backlinks
Keywords continue to affect ranking, but your masonry company also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the masonry industry or a related service, like construction or remodeling - show Google your site is trustworthy. Building links can be time intensive, but it's an important part of your SEO campaign.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services include getting rid of any link that's hurting your rank. Our team will also build a strong set of backlinks to your website.
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Masonry companies should make it a priority to ensure their Google My Business listing is accurate with name address and phone number (NAP information) and hours of operation.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change. Web design has a big impact on SEO.
One of the best ways to reach your target market is to use local SEO. Masons need to reach the local market through Google My Business optimization and getting onto the map pack. When someone needs a mason, they want a local business. The top spot for any mason is the Google three pack - the three local businesses shown under the Google map - and masons who achieve these ranks will see a big boost in business.
Masonry SEO at NewSunSEO
If you would like to improve your website ranking and online presence, you've come to the right place. We are an award winning SEO team with a diverse skill set and over eighteen years of experience. We want to help grow your business by building your mobile friendly website, optimizing it for SEO and local SEO, conducting keyword research, assessing directory listings, monitoring keywords and rank, and link building. Contact us today to get started on improving your search engine results and making your business the best it can be.