Pediatrics SEO

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Pediatrics SEO

A pediatrics practice today must embrace digital marketing, because the days of parents finding pediatricians for their children through word of mouth or traditional advertising are long gone. When parents start thinking about a family doctor to care for their kids, their first step may be a Google search.

In fact, 80 percent of consumers today use Google or another search engine to find the services they need, and an incredible 95 percent of them never search beyond the first page!

For a pediatrics practice on the third or fourth page, prospective patients might never know you exist.

You cannot grow your business without a respectable ranking. Because pediatricians are often entrusted with the care of children for eighteen years or more, marketing efforts to appeal to potentially long term patients are essential - otherwise your practice will lose them to competitors.

Pediatrics SEO can change that, using search engine optimization - a set of technical and advertising methods that will drive your website to the top of the search results page. By taking advantage of Google algorithms and other SEO strategies, doctors can claim a coveted spot high in the search results. You will see an increase in traffic to your site, more visits from your target audience (people who are likely to become patients), a better online presence and reputation, more leads, and ultimately, more patients.

If using your pediatrics website to gain visibility and new patients is all you need to hear, contact us today.

If you'd like to learn more about how search engine optimization will help you grow your practice, read on.




Benefits of Pediatrics SEO

Patients Come to You

When you use pediatrics SEO, you are allowing parents who are already looking for a doctor for their kids to find you. You get results without searching for people who might want your services. If you advertise through a billboard, how many people who see that ad are interested in healthcare for a child? When you use SEO as marketing, ONLY families interested in your services come to you.

SEO for Pediatrics Works Around the Clock

A successful SEO campaign brings new patients to a pediatrics website any time they might decide to look into services. Your website provides information whether the office is open or not. With effective SEO, new clients land on your site right when they're thinking about healthcare for their children or finding a pediatrician who can work with their family for years to come.

High Quality Leads

Digital marketing brings you very promising leads - parents, families, and others who need pediatricians. When you use pediatric SEO and utilize keyword research, you draw traffic from people interested in exactly what you offer.



Website Design for Pediatricians

Website design is crucial to advertising and marketing, so pediatricians should make sure to invest in a polished and professional website. Not only is this something that affects ranking in searches, but the bottom line is that customers judge a business based on their website. It's important to make a good first impression and stand out from competitors. Pediatricians want a website that is:

Fast

Not only will Google give points for a site that loads quickly, you won't lose patients who lose THEIR patience. If images aren't optimized, or if there's extraneous code clogging things up, you will end up with a slow site that bleeds visitors and suffers in search results and rankings. Modern consumers have a very short attention span for slow websites, and sluggish loading could lose you their business and send them in search of your competitors.

Mobile Friendly / Responsive

Today, over 60 percent of those using search engines are doing so from mobile devices, so your business will want a site that offers the same quality regardless of screen size. Because a client could be viewing your website from a phone, make sure to provide a good user experience to customers no matter which device they're using.



Built for Conversion

Prospective patients are on your website, which is great, but to grow your practice, pediatricians need them to take the next step and schedule a consultation. In addition to everything listed above - load speed, mobile friendliness, aesthetic appeal - make sure your site includes calls to action like chat, FAQs, click to call, and so on, and your phone number is prominently displayed on each of the pages. Not only is this good customer service, but it keeps customers on your website and increases the likelihood of them reaching out.

Quality Content

Google is constantly striving to improve the results it delivers to its users, and it awards rankings to websites with plenty of relevant content. Thin websites will simply not rank as well for pediatricians. Part of your SEO strategy will involve content marketing.



Main Pages

Your service pages will help determine the keywords you will want to rank in. They will need plenty of optimized content, because you'll be fighting for rankings in some of your most competitive keywords. This is one more reason to get a website built with SEO in mind. Everything you include on your site can affect rankings, traffic, and whether your site is seen before your competitors.

Images and Video

Content is not limited to text. Pediatricians will want to showcase their successes and can do so through client interviews, photos of the office team, and many other options. Images and video should also be optimized for SEO, but as a pediatrician, you are in one of the happiest practices - helping children grow into healthy adults. Your marketing options are limited only by your imagination.

Blogging

Not everyone who visits a pediatrics website is ready to schedule an appointment. Some might not even have children yet! Many visitors might be in the early stages of planning a family, eager to find answers to questions and learn more through blog posts. By sharing your medical knowledge and experience as a pediatrician, you can lure both search engines and visitors to your site. Once there, they can sign up for an email newsletter or follow you on social media. And when they're ready to choose a pediatrician, they'll think of you first. Remember to include your phone number on blog posts.



Keywords

Keyword research is one of the most critical SEO strategies, because you need to know what words and phrases are bringing searchers to your website - and focus on increasing your rankings in those keywords. The keywords and phrases used by those interested in pediatrics are not always the ones you'd expect.

Link Building

High Authority Backlinks

Your Google rankings will increase as you link with other high authority sites in the medical field, because those links show Google your website is trustworthy. Examples of the backlinks you will want to pursue include medical organizations and publications, hospitals, other doctors, and so on.

Quality is as important as quantity, because suspect or toxic backlinks will hurt your rankings.



Directories

You cannot rank at the top of a local search without a Google My Business profile, and it should be monitored for accuracy. Other directories are also a good source of valuable links, so long as they contain current information about your practice.



Social Media

Social media is a good marketing tool. One, search engines consider these platforms high authority, so they offer quality links to your practice website. They build brand awareness as happy users share success stories and photos, and they amplify your visibility online. Social media management is time-consuming, and the solution for many busy practices is to outsource this part of marketing.




Pediatrics SEO at NewSunSEO

We offer SEO services, marketing services, website development and hosting, graphics, logo design, and so much more. Our versatile and award winning team can handle all of your SEO and content creation so you can focus on your practice. We are an internet marketing agency dedicated to helping clients succeed and grow.



Contact us today to learn how we can get you ranking at the top of a Google search, increase traffic to your website, get more clients, and grow your practice.



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