Actively managing your online reputation is essential to projecting your image or brand and keeping it positive and consistent. Today, people can say almost anything on a website or social media, and whether it is true or not, it will influence others' perceptions of you or your company. What consumers say about you on social networks, blog posts, review sites, and other websites can have a big impact on how potential customers view you - and on their decision whether to do business with your company.
Online reputation management allows you to keep control of reviews and other mentions of your business. One approach is to monitor what is said online and react if there's a problem - in other words, a reactive approach.
But by understanding how search engines operate and how they choose what is displayed on the SERPs (search engine results pages), you can actually plan what consumers will see first and make sure it's good. It's quite possible to use Google and other search engines to your advantage and take control of your reputation online.
On the surface, the difference in approach is fairly simple: repair focuses on fixing the problem after the damage is done, while the proactive approach helps companies by producing and optimizing content online so that in the event of a crisis, it's very difficult for negative content to compete with positive posts that are numerous and ranking very well in Google. This content even acts as a buffer for the company against the inevitable negative reviews that will likely eventually appear. The negative post will be buried beneath so many positive reviews that it will never see the light of day.
Neither process or strategy is easy, however. Both require a company to create a lot of positive content and use marketing and SEO to ensure consumers see it first. Both proactive reputation management and online reputation repair require expert knowledge of Google algorithms and an investment of time to optimize and promote positive reviews and content.
In business, it's always more efficient to prevent an issue than to solve a problem, and online reputation management is no different. Instead of waiting for a concern to arise, proactive reputation management will create a buffer that shields companies from attacks. In the long run, shielding your brand reputation offers several advantages:
Negative reviews and other attacks can severely damage or even destroy a business. We've all seen the harm scandals can do, whether it's a customer review, news article, or posts by an employee. Customers have long memories and today, they have plenty of options, in any industry. Every business needs to know what customers are saying about their brand, and no matter how good your customer service and products are, it's likely that bad reviews or a less flattering post will happen eventually. People can say anything on websites, and you need to be ready. Your business name is only as good as your reputation.
Platforms like Facebook, Twitter, and Instagram have a lot of influence on the reputation of a brand. Because other people post about your business or industry, some of this is out of your hands. But there are things you can do to make social platforms, blog platforms, and review sites work to your advantage:
The bottom line is, you want to flood the internet with so much favorable content about your name or brand that instead of doing damage control, you're shielded from unfavorable blog posts, tweets, mentions on a website, and so on. The added value in this technique is that you're promoting your business and building visibility at the same time.
If you want to be sure your online reputation is bulletproof, contact us today.
NewSunSEO, while offering our services nationwide, currently has locations in these areas:
On Long Island, NY (New York), NewSunSEO offers; Long Island SEO / Local SEO Long Island / Pay Per Click / Long Island Web Design / Long Island Web Development as a full service Internet marketing company providing a full range of digital marketing services to Long Island business owners using leading SEO strategies, which include search engine optimized content marketing. As an award-winning Long Island SEO company, We also offer Local SEO, Web Design and Web Development to small and large businesses throughout Long Island NY, New York, The Tri State area & beyond.
In Myrtle Beach, SC (South Carolina) NewSunSEO offers; Myrtle Beach SEO / Local SEO Myrtle Beach / Pay Per Click / Myrtle Beach Web Design / Myrtle Beach Web Development as a full service Internet marketing company providing a full range of digital marketing services to Myrtle Beach business owners using leading SEO strategies, which include search engine optimized content marketing. As an award-winning Myrtle Beach SEO company, we also offer Local SEO and Web Development to small and large businesses throughout Myrtle Beach SC, South Carolina, The Grand Strand area & beyond.
In Portland, OR (Oregon) NewSunSEO offers; Portland SEO / Portland Local SEO / Pay Per Click / Portland Web Design / Portland Web Development as a full service Internet marketing company providing a full range of digital marketing services to Portland business owners using leading SEO strategies, which include search engine optimized content marketing. As an award-winning Portland SEO company, We also offer Local SEO, Web Design and Web Development to small and large businesses throughout Portland OR, Oregon, The Beaver State surrounding areas & beyond.