Our Property Management SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.
Property Management SEO
The property management market is a nationwide, billion-dollar industry. Whether it's for houses, apartments, or neighborhoods, property managers are needed everywhere. When people or businesses are looking for real estate or properties, they often turn to the internet. This is where SEO, or search engine optimization, comes into play for your property management company. When people search for real estate or properties, your property management website needs to not only be seen in the search results, but also rank in the top positions. At NewSunSEO, we want to help your company achieve these results by optimizing your website.
Property management companies are just like any other business - they need a marketing strategy to reach potential customers in order to profit and grow. A property management marketing campaign today means an online presence and using search engines like Google to connect with customers - and that means good rankings in search results.
A great way to rank is through a digital marketing campaign that includes search engine optimization.
What is Search Engine Optimization?
Search engine optimization is a blanket term for a variety of techniques to take advantage of Google algorithms, drive the property management website to the top of the search results page, increase visibility and website traffic, connect with customers, and grow. Ultimately, you want to use SEO to have your website rank in the top results of the first page in search engines.
SEO strategies are best when used as a sustained and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of customers. The best results come when SEO professionals take advantage of every opportunity to employ and amplify SEO tactics to optimize the online presence of the property management business.
How SEO for Property Management Grows Business
People and businesses in search of properties overwhelmingly turn to the internet. In fact, more than 80 percent of consumers use search engines to research services they need. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
If your property management website isn't there, the sad fact is, they'll choose another.
It's essential for your property management company to acquire new clients. Our SEO for property management companies can drive your business to the top of the search results page, where it will be seen by clients who need your services.
Get Started With Property Management SEO
You can see why SEO for property management companies will help improve your Google search results, increase traffic to your website, connect with potential clients, and ultimately, grow your business. But where should a property management company begin in improving their search engine rankings? It's true that SEO can be complex and involve a lot of variables, but there are some steps you can take to get started.
Invest in a Professional Website
When you get started with property management marketing / property management SEO, the first step is to get a polished and professional website that you can optimize to draw traffic. Building a professional website offers several advantages, not least of which being that it provides a good first impression of what you offer. If you present a shoddy site, people will not have a good user experience, so it's important to look polished and trustworthy.
Search engines will also penalize badly built sites. If the search engine encounters broken links and error messages, rankings will suffer. Everything from URL structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings.
It's important to conduct keyword research to determine user intent. Customers rarely perform a local search using a business name. They're much more likely to search according to what they need, using search terms such as: 'apartment for rent' or 'available properties'.
It's imperative that you take a look at which search terms people are using to find services like yours, because you not only want to rank well in the terms that bring you business, you also want to reach your target audience.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it rewards website content - higher word count aimed toward satisfying user intent. Basically, your website content should be high quality, relevant, and it needs to include the keywords you discovered in your initial keyword research. If keywords such as 'property' or 'rent' are in that research, they need to be in your content.
Keywords also change, and part of digital marketing success hinges on continuing to optimize high quality content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly.
Creating Posts Based on Expertise
Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your expert property management knowledge. Not everyone who visits a property management website is ready to submit an application or request to view a property. Some just have questions about your services or the company, and Google rewards sites based on user intent - answers to questions. Your property management experience can get people to your page through blog posts and articles - just make sure you include keywords, a phone number, and an email address, because when they are ready to contact you for services, they'll remember you.
Link Building and Backlinks
Keywords continue to affect ranking, but your property management company also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the same industry - show Google your site is trustworthy. Building links can be time intensive, but it's an important part of your SEO campaign.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change.
One of the best ways to reach your target market is to use Local SEO. Your property management company needs to reach local customers and can do so through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. The top spot for any property management business is the Google three pack - the three local businesses shown under the Google map - and companies who achieve these ranks will see a big boost in business. The goal is to use local SEO to rank in the top three local property management search rankings.
Property Management SEO at NewSunSEO
If you are a property management company who needs help improving your website ranking, you've come to the right place. We are an award winning SEO team with a diverse skill set and over eighteen years of experience. We want to help grow your business by building your website, optimizing it for SEO and local SEO, conducting keyword research, assessing directory listings, monitoring keywords and rank, and link building. Contact us today to get started on improving your search engine results.