Plastic Surgery SEO

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Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases.


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Plastic Surgery SEO

Plastic surgery is lucrative, but in many ways, plastic surgeons must work harder than other medical professionals and surgeons to connect with clients, simply because potential patients have more time to research them and make decisions. Unlike a broken bone, the decision to have a cosmetic surgical procedure allows patients to peruse plastic surgery websites at length before settling on a doctor.

A plastic surgery practice today must embrace digital marketing, because the days of people finding plastic surgeons through word of mouth or traditional advertising are long gone. When new patients begin to consider a surgical procedure, their first step will be a Google search.

That's right, websites.

In fact, 80 percent of consumers today use Google or another search engine to find the services they need, and an incredible 95 percent of them never search beyond the first page!

For surgery practices on the third or fourth page, prospective patients might never know you exist. You cannot grow your business without a respectable Google ranking.

SEO for plastic surgeons can change that, using search engine optimization - a set of technical and advertising methods that will drive your cosmetic surgery website to the top of the search results page. By taking advantage of Google algorithms and other SEO strategies, a plastic surgeon can claim a coveted spot high in the search results. You will see an increase in traffic to your site, more visits from your target audience (people who are likely to become patients), a better online presence and reputation, more leads, and ultimately, more patients.

If using your plastic surgery website to gain visibility and new patients is all you need to hear, contact us today.

If you'd like to learn more about how search engine optimization will help you grow your practice, read on.




Benefits of Plastic Surgery SEO

Patients Come to You

When you use plastic surgery SEO, you are allowing patients who are already looking for a plastic surgeon to find you. You get results without searching for people who might want your services. If you advertise through a billboard, how many people who see that ad are interested in plastic surgery? When you use plastic surgery SEO as marketing, ONLY people interested in your services come to you.

SEO for Plastic Surgery Works Around the Clock

A successful SEO campaign brings new patients to a cosmetic surgery website any time they might decide to look into a procedure. Your plastic surgery website provides information whether the office is open or not. With effective SEO, new clients land on your site right when they're thinking about a cosmetic procedure.

High Quality Leads

Digital marketing brings you very promising leads - people who are already considering or interested in cosmetic surgery. When you use SEO for plastic surgeons and utilize keyword research, you draw traffic from people interested in exactly what you offer. For example, if you specialize in eyelid surgery, you can make sure your website will be seen by anyone who types that term, resulting in an excellent lead and more business.



Internet Marketing for Plastic Surgeons

Website Optimization for Plastic Surgeons

Fast

Not only will Google give points for a site that loads quickly, you won't lose patients who lose THEIR patience. Plastic surgery websites are image-heavy by necessity, and if those images aren't optimized, or if there's extraneous code clogging things up, you will end up with a slow site that bleeds visitors and suffers in search results and rankings.

Mobile Friendly / Responsive

Today, over 60 percent of those using search engines are doing so from mobile devices, so your business will want a site that offers the same quality regardless of screen size.



Attractive

Cosmetic surgery is built around making people feel better about their appearance, so a visually appealing website is an essential aspect of marketing for any plastic surgeon. Clients will want to see the results of your work with other patients, and your photo and video content must be clear, load quickly, and demonstrate your skill.

Built for Conversion

Prospective patients are on your website, which is great, but to grow your practice, you need them to take the next step and schedule a consultation. In addition to everything listed above - load speed, mobile friendliness, aesthetic appeal - make sure your site includes calls to action like chat, FAQs, click to call, and so on, and your phone number is prominently displayed on each of the pages.



Quality Content

Google is constantly striving to improve the results it delivers to its users, and it awards rankings to websites with plenty of relevant content. Thin websites will simply not rank as well for plastic surgeons. Part of your SEO strategy will involve content marketing.

Main Pages

Your service pages will help determine the keywords you will want to rank in. Depending on the structure of your website, you might have a page for each procedure you offer. These will need plenty of optimized content, because you'll be fighting for rankings in some of your most competitive keywords. This is one more reason to get a website built with SEO in mind.

Images and Video

Content is not limited to text, and plastic surgeons will want to showcase their work. Images and video should also be optimized for SEO.



Blogging

Not everyone who visits a plastic surgery website is ready to schedule a procedure. Many visitors might be in the early stages of considering plastic surgery, eager to find answers to questions and learn more information. By sharing your medical knowledge and experience in plastic surgery, you can lure both search engines and visitors to your site. Once there, they can sign up for an email newsletter or follow you on social media. And when they're ready to have surgery, they'll think of you first.

Keyword Research

Keyword research is one of the most critical SEO strategies, because you need to know what keywords are bringing searchers to your website - and focus on increasing your rankings in those keywords. The keywords and phrases used by those interested in plastic surgery are not always the ones you'd expect.



Link Building

High Authority Backlinks

Your Google rankings will increase as you build links from other high authority sites in the medical or plastic surgery field, because those links show Google your website is trustworthy. Examples of the backlinks you will want to pursue include medical organizations and publications, hospitals, other doctors, and so on.

Quality is as important as quantity, because suspect or toxic backlinks will hurt your rankings.



Google My Business and Other Directories

You cannot rank at the top of a local search without a Google My Business profile, and it should be monitored for accuracy. Other directories are also a good source of valuable links, so long as they contain current information about your practice.




Social Media

Social media is a good marketing tool for plastic surgery. One, search engines consider these platforms high authority, so they offer quality links to your practice website. They build brand awareness as happy users share success stories and photos, and they amplify your visibility online.



SEO for Plastic Surgeons at NewSunSEO

We offer SEO services, marketing services, website development and hosting, graphics, logo design, and so much more. Our versatile and award winning team can handle all of your plastic surgery SEO and content creation so you can focus on your practice. We are an internet marketing agency dedicated to helping clients succeed and grow.

Contact us today to learn how we can get you ranking at the top of a Google search, increase traffic to your website, get more clients, and grow your plastic surgery practice.



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