Our Real Estate SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases. We can get these same SEO results for your business!
Real Estate SEO
The real estate industry is extremely competitive, and consumers in the housing market have a lot of choice between real estate websites. Whether you are a real estate agent or manage a real estate company, you know you need to generate local leads. Today, that means a quality website that is easily found by consumers.
Over 90 percent of home buyers use the internet to search for property listings or a realtor.
The real estate agent who gets themselves to the top of the search engine results page will have a tremendous advantage in the real estate niche. The real estate agency that rises in rank will see a big increase in business.
How do real estate websites get to the top of the search engine results page?
Through a digital marketing campaign that includes search engine optimization (SEO). SEO for real estate is one of the best ways to generate leads, because with SEO, home buyers come to you, and they can find your real estate website and phone number 24/7.
What is Search Engine Optimization?
Search engine optimization is a blanket term for a variety of techniques to take advantage of Google algorithms, drive the real estate website to the top of the search results page, increase visibility, build brand recognition, connect with clients, increase lead generation, and grow. SEO is the process that gets the real estate company or agent seen by customers searching for local real estate listings.
Though there are real estate SEO tips that will boost rankings right away, SEO is best when used as a sustained and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of search engines and customers. The best search engine results come when SEO professionals take advantage of every opportunity to amplify and optimize a real estate company's online presence.
How Real Estate SEO Grows Business
Lead generation is key to the success of any real estate business, and every agent knows there are many ways to generate leads: phone calls, billboards, ads, the yellow pages, and even knocking on doors. But with real estate SEO services, home buyers come to you. Not only will leads land in your lap, they'll be high quality leads, because with SEO, your target market is looking for you.
Fewer people respond to traditional advertising today, and the days of home buyers using a phone book to find a realtor are over.
In fact, more than 80 percent of consumers use search engines to find services they need - and that includes real estate agents. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
If your real estate website isn't there, the sad fact is, they'll choose another real estate business.
Get Started With SEO for Real Estate
You can see why SEO for real estate will help you improve your Google rankings, increase traffic to your website, connect with potential clients, and ultimately, grow your business. But where should real estate agents get started in improving their search engine rankings? It's true that SEO can be complex and involves a lot of variables, but some real estate SEO tips include:
Invest in a Professional Website
When you get started with real estate marketing / real estate SEO, the first step is to get a polished and professional website that you can optimize to draw traffic. Building a professional website offers several advantages, not least of which being that it provides a good first impression of your real estate company. If you present people with a shoddy site, they will not form a high opinion of your services, so it's important to look polished and trustworthy.
Search engines penalize badly built sites. If the search engine encounters broken links and error messages, rankings will suffer. Everything from url structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings.
A Mobile Friendly Website is a Must for Real Estate!
Customers rarely conduct a local search using a business name. It's imperative that you know which keywords people are using to find real estate content, because you not only want to rank well in the terms that bring you business, you want to reach your target audience.
Real estate is different from other businesses in that people search for property listings before real estate agents. Keyword research can bring a tremendous amount of traffic to a real estate website - when the right keywords are used. Imagine the lead generation enjoyed by the real estate business that ranks #1 in a phrase like "Condos for sale Miami" or "townhouses Seattle." Real estate keywords and search terms are the first step in the property buying journey for many people.
Keep in mind that paid ads also don't result in as much lead generation as organic search, so even if you do use paid ads, you still want to rank high on the search results page in real estate keywords home buyers are using. Research keyword use and be rewarded with more visits to your website.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it is rewarding websites for more content - higher word count aimed toward satisfying user intent. Basically, your website needs a lot of content, it needs relevant content, and it needs to include the keywords you discovered in your initial keyword research.
Real estate keywords also change with the market, and part of digital marketing success hinges on continuing to optimize content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly.
Creating Posts Based on Expertise
Not everyone who visits a real estate website is ready to buy. Real estate agents can entice people to take a look at their site through blog posts that talk about properties and answer questions about the real estate business. Realtor names and real estate brands stick in people's minds, especially if a series of interesting and relevant blog posts has them visiting the real estate website frequently. Thoughtful and unique blog posts can boost an SEO campaign, but make sure they link back to the real estate website and include NAP (name address phone number).
Link Building and Backlinks
Keywords continue to affect ranking, but real estate websites also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the real estate field - show Google your site is trustworthy. Building links can be time intensive, but it's an important part of SEO.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
Google My Business and Other Directory Listings
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
A real estate agent or real estate company needs up to date citations - name address phone number and website - in not only industry but local directories - especially Google My Business. Your business account could be inaccurate if you haven't checked it recently, so keeping contact information current is essential to real estate SEO strategy.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the clinic website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change.
Real estate agents need to reach local customers, and they can through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. When someone needs a realtor, they want a local business. The top spot for any real estate website is the Google three pack - the three local businesses shown under the Google map - and a real estate agent who achieves this rank will see a big boost in business.
SEO for Real Estate at NewSunSEO
If you are a realtor or real estate business who needs help improving your website ranking, you've come to the right place. We are an award winning team with a diverse skill set and over eighteen years of experience. We can build your mobile friendly website, optimize it for SEO and local SEO, conduct keyword research and an SEO audit, assess directory listings, monitor keywords and rank, and build links and name address phone citations. We are SEO experts and a full service internet marketing company who can handle all your social media, advertising, design, graphic, hosting, and other business needs.