Our Pest Control SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases. We can get these same SEO results for your business!
Pest Control SEO in Long Island
At some point, nearly every Long Island homeowner and business owner will need the services of a pest control company. The days of people going to the yellow pages are over, and when they need pest control services, they turn to the internet. More than likely, they will choose a pest control website that appears high on the search rankings, because when websites appear at the top of a Google search, clients assume there's a reason.
The top of the search results page is where you want your Long Island pest control business, so it is seen by customers before your competitors.
This is where SEO, or search engine optimization, comes into play for pest control companies. When people search for an extermination business, your pest control website needs to not only be seen in the search results, but also rank in the top positions. At NewSunSEO, we want to help your company achieve these results by optimizing your website.
Pest control companies are just like any other business - they need a digital marketing strategy to reach potential customers in order to profit and grow. A pest control marketing campaign today means an online presence and using search engines like Google to connect with customers here in Long Island - and that means good rankings in search results.
Through a digital marketing campaign that includes search engine optimization.
What is Search Engine Optimization?
SEO is a blanket term for a variety of techniques to take advantage of Google algorithms, drive website traffic to your Long Island pest control company, increase visibility and authority, connect with customers, and grow. Ultimately, you want to use SEO to have your website rank in the top results of the first page of a search.
SEO strategies are best when used as a sustained and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of customers. The best results come when SEO professionals take advantage of every opportunity to employ and amplify SEO tactics to optimize the online presence of the pest control business.
How SEO for Pest Control Companies Grows Business
Long Island home and business owners in need of pest control overwhelmingly turn to the internet. In fact, more than 80 percent of consumers use search engines to find services they need. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
If your pest control company isn't there, the sad fact is, they'll choose another business.
It's essential for your Long Island pest control business to acquire new customers. Our SEO for pest control companies can drive your business to the top of the search results page, where it will be seen by customers who need your services.
Get Started With SEO for Pest Control
You can see why SEO for pest control companies will help improve your Google search results, increase traffic to your website, connect with potential customers here in Long Island, and ultimately, grow your business. But where should pest control companies begin in improving their search engine rankings? It's true that SEO can be complex and involve a lot of variables, but there are some steps you can take to get started.
Invest in a Professional Website
When you get started with pest control SEO, the first step is to get a polished and professional website that you can optimize to draw traffic. Building a professional website offers several advantages, not least of which being that it provides a good first impression of your services. If you present a shoddy site, people will doubt your pest control authority, so it's important to look polished and trustworthy. Web design that will appeal to your customer base and make your site easy to use is a vital component of a pest control SEO campaign.
Search engines will also penalize badly built sites. If they encounter broken links and error messages, rankings will suffer. Everything from URL structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings. With the increase in website traffic you'll see, you also need to maintain a fast site.
It's important to conduct keyword research and research intent. Long Island customers rarely perform a local search using a business name. They're much more likely to search according to the services they need or questions they have, using search terms such as: bed bugs, termite control, or exterminators.
It's imperative that you take a look at which search terms people in Long Island are using to find services like yours, because you not only want to rank well in the terms that bring you business, you want to reach your target audience, and that's people in need of termite control or other pest control services here in the Grand Strand area. The goal of SEO campaigns is to get your site to be the first one clients see when they type in a term related to pest control.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it rewards website content - higher word count aimed toward satisfying user intent. Basically, your website content needs to be of high quality, relevant, and it needs to include the keywords you discovered in your initial keyword research. If keywords such as "pests" or "German cockroaches" are in that research, they need to be in your content.
Keywords also change, and part of digital marketing success hinges on continuing to optimize high quality content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly.
Creating Posts Based on Expertise
Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your expert pest control knowledge. Users in your service area likely have questions about local pests in South Carolina, especially if they're starting to notice pests around their home or business. The will wonder about identifying pests, the danger certain pests present, and most importantly the best way to get rid of them. Some just have questions about services or your company, and Google rewards sites based on user intent - answers to questions. Your pest control experience can get people to your page through blog posts and articles - just make sure you include keywords, your phone number, email address, and links to your service pages, because when they are ready to hire a pest control company, they'll remember you.
Link Building and Backlinks
Keywords continue to affect ranking, but your pest control company also needs links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the pest control industry - show Google your site is trustworthy. Building links can be time intensive, but it's an important part of your SEO campaign.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Pest control companies should make it a priority to ensure their Google My Business listing is accurate with name, address, and phone number (NAP information) and hours of operation.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change. Web design has a big impact on pest control SEO.
One of the best ways to reach your target market here in Long Island is to use Local SEO. Pest control companies need to reach local customers and can do so through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. When someone needs pest control services, they want a local business. The top spot for any pest control business is the Google three pack - the three local businesses shown under the Google map - and companies who achieve these ranks will see a big boost in business. The bottom line is to use local SEO to rank in the top three Long Island pest control listings.
Pest Control SEO at NewSunSEO
If you are a Long Island pest control company who needs help improving your website ranking, you've come to the right place. We are an award winning SEO team with a diverse skill set and over eighteen years of experience, and we call Long Island home. We want to help grow your business by building your website, optimizing it for SEO and local SEO, conducting keyword research, assessing directory listings, monitoring keywords and rank, and link building. Contact us today to get started on improving your search engine results.