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What is Local SEO and Content Marketing

Content marketing and local SEO services are two of the most valuable tools in a local marketer’s arsenal.

Together, they can boost visibility, inspire customer loyalty, and of course, drive sales.

In many people’s minds, it’s content marketing that fuels search engine optimization, but is it that simple?

Are these two concepts mutually exclusive, dependent on one another, or inexorably linked?

One answer is that while they are linked, they satisfy different criteria. Our local SEO Myrtle Beach company in South Carolina aims to satisfy the criteria set forth within Google’s search engine algorithms.

Content marketing is geared toward providing something useful or entertaining to human users—this is what inspires users to come back to your content and share it with others.

To achieve the best results, a marketing professional must strike a balance between the two, because a page written strictly for SEO, packed with repetitive keywords but offering no real value to the people it draws, will likely as not alienate readers, doing nothing to earn their trust or loyalty.

In addition, search engines are becoming too sophisticated for these kinds of tricks to work.

Their goal is to provide the best experience to their users, and to that end, they’re learning to detect keyword stuffing and similar techniques.

On the other hand, a useful, thoroughly researched, and cleverly written article does little good if it is never found by search engines and never finds its way to readers.

Google algorithms are evolving to detect this kind of high-quality content, but for the foreseeable future, additional strategies will still be needed to help searchers find it.

Guide to Local SEO

The bottom line is that local SEO services is powerful for small business owners.

Only about half of all Google searches are looking for local information as potential customers, which means if your business isn’t optimized for local search, you are missing out big time on website traffic.

By allowing us to improve your local SEO, your website will be visible in local searches.

A local SEO service is essential to smaller businesses that operate on a regional, as opposed to a national, level.

While national SEO services focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location.

This strategy relies on marketing your brand, products, and services to local leads and customers.

We offer the best local SEO tools to help the the user find your site in the local search.

In short, for a local company, it is critical if you want your business to stay relevant in search engine traffic.

If you see the importance of using content to boost Local SEO, NewSunSEO is a Local SEO Myrtle Beach company, specialized in using content to boost local rankings for other Myrtle Beach businesses, as well as any other company in the United States.

Contact us today to receive a free SEO proposal in developing a possible SEO campaign from our company in Myrtle Beach, South Carolina.

Local SEO Strategies

It can be hard for a businesses’ websites to rank even for local customers.

A user’s search results might still make the search engine bring up a large company’s site instead of a smaller business owner in the local area, even if it’s a local search.

For example, lets say you are searching for a hardware store near you.

Despite the fact that there are small business hardware stores nearby, it will bring up HomeDepot and Lowes first followed by sites deemed more visible by your search engine.

By utilizing Search Engine Optimization, your website will be more visible in the eyes of search engines.

People in your area will see your business in local search results. Increasing search visibility is really what its all about.

Quality Content to Improve Local SEO

While it is essential for a business to stay relevant in a local search, quality content on web pages can generate a local audience that will keep them coming back for more.

A local SEO agency will create local content that will increase your rankings in the area and maintain your local business listing favorable amongst the people in your community.

This local audience will keep the traffic flow steady and help you compete against other local listings.

Most people still imagine written words—articles and blog posts—when they imagine content marketing to gain website visitors.

This includes not only written information but graphics, music, video (which is becoming increasingly popular), podcasts, and more.

All of this can be used to impart company values and brand personality to users, as well as providing information.

When this is well done, users find value and relevance in the content.

Valuable content is not the only thing that keeps them coming back for more, it also encourages them to share the content with others, broadening your reach and increasing your visibility.

The key takeaway is that content is versatile and virtually boundless: any medium that spreads information and offers value to consumers is a legitimate form of content.

Content can also be disseminated through a vast array of channels, such as your own website, a newsletter, blogs, podcasts, YouTube, and various social media platforms.

How SEO Differs From Content

SEO’s parameters are much more sharply defined than those of content.

As we’ve already established, content can be created in nearly any medium, in a wide variety of formats, spread through an array of different platforms.

In contrast, our has a fairly set toolkit of on and offsite techniques.

These have and are changing alongside technology, though the remain limited when compared with the almost infinite possibilities of content creation.

But perhaps the most significant difference between content and SEO is the intended audience.

Content is for people; it must have something to offer the people who read, watch, or listen to it. SEO is essentially for nonhumans, machines: the search engines.

There’s a real art to creating content that contains the requisite elements to attract and satisfy search engines without subjecting human readers to prose that’s awkward at best, nonsensical at worst.

Why SEO Relies on Content

There’s no such thing as a local SEO agency that doesn’t contribute to improving content, because without it, there’d be nothing to optimize.

There would be nowhere to put keywords, backlinks, and so on. Even facets of SEO like tags, metadata, sitemaps, and robots.txt files are intimately connected to content.

Better content will beat out SEO tricks every time, and the ultimate goal is superb content that also utilizes SEO, meeting the demands of both of the audiences you’re creating for.

What is Thin Content?

Thin content is the absolute worst for local businesses.

People love local businesses more than big box stores because they offer that family feel that has been lost in recent years.

Quality, local content offers the user to still feel this even if their first interaction is online.

While a local SEO strategy is important for your small business page to thrive, making that connection with your local community is essential to establish your business profile.

Thin content offers no value to readers or viewers. It does not serve to answer their questions or provide them with information. It’s also brief at less than 300 words.

Optimizing Content in Six Easy Steps

Your ultimate goal is to strike that elusive balance between content and SEO, just how can that be accomplished without the balance shifting too far in one direction or the other?

Define Your Target Audience

The better you understand your audience and what they’re looking for, the easier it will be to create something of value to them.

Online visibility is crucial for your business account.

By knowing the demographic of your target audience, you have a higher chance of increasing your online visibility.

This way, you will know what local content to include and what to write on google posts to attract your local audience and keep your business page’s local ranking at an all time high.

One great way to reach local customers through your website, is utilizing Google My Business, and listing your company through Googles Platform!

Perform Keyword Research

You should absolutely avoid keyword stuffing. It’s clumsy, makes for poor content, and readers can see what you’re doing from a mile away. Even search engines are becoming wise to it. But that doesn’t mean keywords don’t have a place in your content. In fact, each piece of content will likely be built around a keyword.

It’s crucial to do thorough keyword research so you know what your target audience is searching.

Then you can construct content organically around those words and phrases.Don’t neglect long-tail keywords.

There’s much less competition for them, and they’re specific, which means attracting the audience you’re looking for.

After you’ve chosen your keywords, use them as a guide to explore topics and tangents that relate to them and that your audience might want to know about.

Use the keywords organically throughout the writing.

Remember Value and Relevance

Never forget that your content is for your audience, and it needs to be valuable and relevant to them—well-written, entertaining, and informative.

Creating a piece of content that will engage others is an acquired skill, and it can be either learned or purchased.

You probably already have a pretty good idea of where your talents lie and whether a good copywriter or videographer will be a worthwhile investment.

Incorporate Multimedia on Website Pages

Images and video greatly increase the value in search engine rankings, and including these elements alongside your text content will bolster its rank on the search results page.

Of course, the same rules apply, and your videos and images will be seen by actual people, so they should be of good quality and offer value to those people.

Use a Backlink Strategy

Backlinks directly influence ranking because they indicate to search engines how valuable your content is.

Other websites are unlikely to link to yours if the content is poor, and the authority of the sites linking to your matters as well.

So buying a series of backlinks from poor quality or disreputable sites is as likely to result in a penalty as an improvement in ranking.

The best way to acquire high-authority backlinks? Quality content.

Include Quality Meta Tags and Meta Descriptions

Meta descriptions are snippets of up to about 155 characters that summarizes a page’s content.

Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO Long Island.

While it may seem daunting to reduce your business to 155 words, a good description will allow the user to choose your site over the other local sites of local businesses.

People only spend a few seconds to decide which one to go with. This local business marketing technique is crucial.

Local SEO Myrtle Beach Services

Our Myrtle Beach SEO company is dedicated to helping businesses gain more search engine results by improving their local SEO ratings in the Myrtle Beach area or wherever our clients reside.

Give us a call today to get started by receiving a free SEO proposal.

NewSunSEO is a Myrtle Beach SEO / Local SEO Myrtle Beach / web design / web development Internet marketing company located in Myrtle Beach, SC (South Carolina) providing a full range of digital marketing services to Myrtle Beach business owners using leading SEO strategies, which include search engine optimized content marketing. As an award-winning Myrtle Beach SEO company, we also offer Local SEO, Logo Design, Web Design and Web Development to small and large businesses throughout Myrtle Beach SC, North Myrtle Beach SC, The Grand Strand & beyond.