Home / SEO / NewSunSEO / Blogging / 6 SEO Trends to Watch for in 2023

As we approach the new year, it’s crucial to stay up-to-date with the latest SEO trends to keep your website ranking high in search engine results pages. In 2023, we expect to see some significant shifts in the world of SEO. Here are some top SEO trends to watch out for in 2023:

The Rise of Voice Search

With the increasing popularity of smart speakers and voice assistants like Alexa and Siri, voice search is expected to grow rapidly in 2023. This means that websites need to optimize their content for natural language queries and long-tail keywords that match how people speak.

Greater Emphasis on User Experience

User experience (UX) has always been an essential factor in SEO, but it’s expected to become even more critical in 2023. Websites that offer fast load times, mobile responsiveness, easy navigation, and engaging content will rank higher in search results.

Enhanced Use of Artificial Intelligence (AI)

AI has been used in SEO for a while now, but its use is expected to become more prevalent in 2023. AI-powered tools can help with everything from keyword research to content optimization to link building, making SEO more efficient and effective.
Header: Increased Focus on Video SEO Video content has become increasingly popular, and it’s expected to continue to grow in 2023. Optimizing your video content for search engines can help it rank higher in search results and drive more traffic to your site.

More Emphasis on Local SEO

Local SEO has always been essential for businesses with a physical presence, but it’s expected to become even more critical in 2023. With more people using their mobile devices to search for local businesses, optimizing your website for local search terms and Google My Business listings is a must.

The Use of Structured Data

Structured data helps search engines better understand the content on your website, making it easier to rank higher in search results. Expect to see more websites using structured data markup in 2023 to improve their SEO.

Focus on E-A-T

Expertise, Authoritativeness, and Trustworthiness (E-A-T) have been important factors in SEO for a while, but they’re expected to become even more critical in 2023. Google’s algorithms prioritize content that comes from credible sources, so it’s important to establish your website as a trusted authority in your niche.


In conclusion, 2023 is expected to bring some significant changes in the world of SEO. Voice search, user experience, AI, video SEO, local SEO, structured data, and E-A-T are all expected to play a more prominent role in SEO rankings. Staying up-to-date with these trends and incorporating them into your SEO strategy can help you stay ahead of the competition and improve your website’s ranking in search results.