Link Opportunities for Local Businesses
7 Crucial Link Building Strategies for
One of the most essential aspects of SEO is acquiring a robust portfolio of high-authority links: other reputable websites linking back to yours.
For one think, these link opportunities lead crawler bots to your site, allowing search engines like Google to find it.
Quality links also tell search engines that your site is an authority in its field, which in turn tells Google it’s a good place to send its users.
If you are like a lot of local business owners, you might not know how to begin acquiring these kinds of link opportunities or even what kinds of links you should be looking for.
NewSunSEO provides Long Island SEO services to many companies to the local area and beyond for anyone trying to boost their website rankings onto Google.
What is a Backlink?
What is a Local Backlink?
Local Linking Basics
If you are tasked with establishing links for a local business, the first thing to understand is which types of links will be most beneficial. Your ultimate goal should be the Google three-pack: the three businesses listed at the top of the search results page, right beneath the local map. To do so, your businesses needs to draw organic search with geotargeted keywords: gluten-free bakery Portland, dog groomer near me, house painters Myrtle Beach, and so on. You’re trying to reach local customers.
To this end, many local businesses are better off linking locally. It can be difficult for small businesses to produce content that will attract links from sites like the New York Times, and it’s probably not necessary. If you can find opportunities to speak to your local audience and earn a link to your site from another reputable local site, you will be moving in the right direction.
Besides, if you own a roofing business in Myrtle Beach, drawing traffic from New York City won’t do you much good anyway. There’s no reason for a business to be discouraged if they’re unable to draw links from big publishers, especially at first.
Why are Backlinks Important?
Why Are Citations Important?
Citations are an easy way to start getting noticed. Citations are just online references found on directories like Yelp and Yellowpages, as well as a mention of your business NAP (name, address, and phone number) outside of a formal directory, perhaps in a local article or on a blog.
The first thing a business should do is audit all existing citations for accuracy; make sure the business name is the same on all of them and all the contact information is current. You can then start building citations with a tool like Yext or Moz Local.
10 Local Link Opportunities & Strategies
1. Make Social Media Profiles
2. Find Local Online Business Directories
3. Locate Industry-Specific Directories
4. Connect with Local Newspapers, Forums, & Communities
5. Find Sponsorship Opportunities
This includes Charities, events, really anything.
6. Get in Touch with Influencers
7. Be Creative
Local businesses are competing for a limited number of customers in a limited area. Further, you’re competing in keywords that don’t have a lot of search volume (because they’re limited to your area). The good news is there are resources right in your area that you might not have considered but that can be very beneficial. Consider building links with places like:
- Local newspapers or other media that showcase local businesses
- Local bloggers
- Local events pages
- Tourism pages that list local businesses for visitors
- Other local businesses who are not in direct competition – related fields are good, though. A masonry company and a roofer can benefit from exchanging links.
- Local charities or volunteer organizations – exchange goods or services for a featured post
Any reputable local business or organization can help put you in touch with local customers and help you promote your business.
Learn From Others
One way to get ideas for links is from competitors who are doing well. Do a local search for the business you’re in, like landscaper Myrtle Beach, and take a look at some of the sites that appear at the top of the search results page. You will need to use link analysis software like the Free Backlink checker by Ahref, but you can see the links they’ve acquired, and this information will help you gauge how your own link portfolio compares – and give you some ideas of links to pursue yourself. Acquiring the links these tops businesses have brings you one step closer to being able to compete with them.
The next natural step, of course, is to eclipse the competition by acquiring more links than they have. Using the link analysis software to get an idea of what to aim for.
Link building and link analysis isn’t a one-time task. Businesses should monitor their directory listings for accuracy and consistency, and they should always keep an ear to the ground for unique opportunities to build more links.