Most large enterprises pay close attention to their digital marketing strategy, and in most cases, that means paid search and traditional SEO. But what about local SEO? Should large enterprises worry about building their local search rankings? Local SEO Myrtle Beach services can be provided by NewSunSEO. If your business resides in the grand strand or anywhere nearby, feel free to contact us today! We work well remotely!

But even large businesses can no longer neglect local search engine optimization. Because of the rise in searches done from mobile devices, enterprises must pour as much effort into their local SEO efforts as they do traditional SEO and paid search; Google shows mobile users results at least partially based on the business’s proximity to the user. It’s detrimental to assume that if a traditional SEO plan is implemented, local SEO success will follow.

Large businesses have advantages as well as challenges when it comes to building a local SEO strategy. They have access to staff, money, and resources that many small businesses don’t. On the other hand, they might have dozens of locations within google maps, each with local SEO needs of their own.

When preparing to devise a local SEO strategy, large businesses can also encounter obstacles from within the organization itself. For example, if your organization has neglected local SEO, it can be hard to convince others that it’s suddenly necessary.

Further, large companies are notorious for slow decision-making and an abundance of bureaucracy, both of which means it’s almost impossible to implement even simple strategies in a timely manner. Something as simple as claiming a local listing—which takes only moments—can be drawn out for months; Leaving opportunities untouched for boosting the local businesses’ organic traffic on search engines.

To overcome both internal obstacles and those related to volume, businesses need a solid local SEO plan that does the following:

1. Clearly defines the goals of the local SEO campaign. The organization should set measurable goals such as: increase the views of store locator pages, increase clicks on each Google My Business listing, and increase calls to the local store from the Google My Business profile.

1. Clearly define who will be responsible for making decisions and implementing the strategy. It will avoid the campaign being bogged down in corporate red tape if an experienced person is charged with making choices related to local SEO efforts and delegating tasks to capable team members.

Local SEO Practices for Enterprises

On-Page Local SEO

• Include the city and state in the title tag of store locator pages
• Ensure store pages are indexed by search engines and include clickable phone numbers and similar elements to build online presence.
• Use local Schema on store locator pages
• Discover opportunities to use local content to differentiate each local businesses page from the many other store pages – blog posts, create local content relevant to the industry, short localized paragraphs, individual store photos, staff spotlights, new features, and so on.

Google My Business

• Create or claim the store’s Google My Business listing
• Check and update all name, address, and phone number information for each store
• Upload unique pictures for each brick and mortar locations
• Select relevant business categories
• Use a tool like Moz to receive alerts when a customer leaves a review, and create templates that employees can use to respond to a variety of review situations
• Establish guidelines for creating Google Local Posts and schedule them
• Keep business hours up to date and make sure they reflect store closings, holiday hours, and so on
• Regularly check local rankings in search engines for important keywords by using a tool like Bright Local Competitive Analysis.
• Report competitors who exploit GMB by keyword stuffing or adding the location into the name of the business
• Append unique UTMs to local directories and analyze traffic directly in Google Analytics

Building Local Links

• Don’t neglect local link-building due to volume
• Take advantage of local community involvement for link building. If the company sponsors an event or supports another business, it’s reasonable to expect a local link
• Because volume can be overwhelming, it can be beneficial to start small and use one location as a guinea pig. You can then develop a process that can be duplicated for other locations local link building strategy.

Citation Management

• If you haven’t yet, claim or create a Google My Business profile
• Use an automated tool to submit store citations
• Use a tool like Yext or Moz (see previous post to learn more about these search engine optimization tools) to create, verify, and optimize listings for companies with multiple locations. These tools are scalable and have a multitude of benefits like pushing citations, cleaning up duplicate data, and correct inaccurate data
• Designate staff to monitor and update citations and make sure they are empowered to make decisions and take action when they encounter suspect or questionable content
• Some industry-specific platforms like TripAdvisor and Yelp might not generate a citation automatically through a tool like Moz local. But these sites hold a lot of weight with consumers, so they shouldn’t be neglected

Reviews

Don’t ignore reviews from customers or only respond at random. Have a policy in place to respond to every review to build a local presence.

Be sure to have a company-wide plan to encourage customers to leave reviews – all customers should be prompted to leave a review, and this can be done through an automated tool like Get Five Stars. It’s been statistically proven that asking for reviews works.

US: Google Profile Link Generator will allow you to quickly and easily generate a link to your Google profiles, enabling you to embed this in places where customers can use it, such as an email request or your store location pages.

Displaying positive reviews from your local audience on your website can build brand recognition and boost local listings in search engines.

In Conclusion

If there’s on overarching principle to keep in mind when devising and executing your local SEO plan, it’s that you should make things as easy as possible for your local customers. Customers have a lot of options, and often, a short attention span. Avoid frustrating them by:

• Ensuring your local business phone number and location are correct
• Making sure store hours are up-to-date and accurate
• Having citations and monitoring them for accuracy and consistency
• Responding to negative reviews quickly and professionally

Doing these things will show customers that you care about them and that your company is trustworthy and professional, which will lead them to trust you in turn and want to engage with you.

Building your local search results with the local SEO tools and strategies covered in the blog post will help your local business comply with search engine algorithms.

Follow the local SEO tips provided above, and your business’s local site will gradually appear higher in local search results. Consider reading the e book,” Search Engine Journal” to find even more local SEO tips to build your online presence.

Local SEO Myrtle Beach

NEWSUNSEO provides local SEO services for many types of companies. Contact us today to receive your free proposal in starting your SEO campaign.