What goes into Website Development?
Web development can cover anything from a simple static page of mainly text to an eCommerce site with thousands of products, web-based apps, and social media services. For Long Island business owners, web design services are your key to finding, engaging, and converting your target audience and reaching business goals. Our web development team can help. Call us now to get started or keep reading to learn more about the web development process.
A User-Centered Approach to Web Development
We are a Long Island, New York web development team that plans every site around the people who will use it: how your information is organized, how visitors move through it and what they need to find. Your concept and design requirements are developed by our team with ongoing collaboration from the client. This translates into an intuitive and streamlined UI / UX for your website users and an extremely easy-to-use management console for you.
Information Architecture (IA)
Information Architecture is our first step in building your user-centered UI / UX. The IA process begins by organizing your website needs, vision and goals for your business. Our web developers then build a sitemap of your information and plan the architecture of your user-facing pages, checkout pages, management console pages, as well as URL / page structures for future SEO / social media marketing.
Primary user actions and click flow paths are developed, calls to action identified, and conversion funnels are built into the sitemap. Once the sitemap is completed, we continue by building wire-frames of your IA into the initial UI / UX pages. These wire-frames facilitate a skeletal structure of your sitemap and allow for building a hierarchy of your future UI and management console. Link strategies and content silos are further developed / refined by our web designers during this phase.
What Does UI Mean?
UI, or user interface, encompasses all of the interactive elements that make up the graphical layout of a digital product, service, or eCommerce checkout.
Behind every interaction, visualization, or animation, there are design considerations. Experts in UI design are the architects of this decision-making process.
Page elements must be considered and created, with buttons, sliders, text fields, images, videos, text entry fields, and visual elements optimized. In addition to these more obvious components of web design, there are other micro-interactions that must be considered, like the various technicalities behind interface animations, screen layouts, and page transitions that influence a website users experience (UX).
What Does UX Mean?
Design principles are important, but even the best-looking website won’t deliver the results the UI creators envisioned if it doesn’t function seamlessly. This is where UX design fits into the website development process.
UX, or user experience, looks at how an app or website works for the people using it. We look at whether people can move through the site naturally, whether the parts work together consistently, and whether any step is confusing or hard to follow.
The UX design step of web development looks closely at how users will interact with your site and whether the website creates a positive user experience. A UX-friendly web page, therefore, is one that provides users with clean and clear functionality with an intuitive, well thought out experience.
When a website’s pages are organized logically, users find the information they need in fewer clicks, and the site is easy to use.
This translates to ROI for your Long Island company: shoppers who have a bad user experience due to poor UI / UX often do not return to the website.
A website’s retention rate hinges on user experience. Getting this right with the best website development team is critical to your business’s future success. When your UX is on point, customer retention rates go up, users share their website experience with friends and family, your customer base grows, and lead generation follows. All of this is of immense benefit to your Long Island, New York, company. Fixing poor UI / UX after a site goes live costs more than getting it right during development, not to mention the lost users who won’t come back to your website.
Project-based web developers for specific client needs
When you come to NewSunSEO for web design services, we will make sure you’re satisfied with every aspect of your new website and that it features all the elements you will need to make your Long Island business a resounding success.
Our web designers start with a consultation. Many website development companies are too interested in making a sale and forget to really listen and invest the time needed to understand your website design project. We start by understanding your company’s operations, challenges, and goals, and by assessing your business resources, current bottlenecks, and opportunities for greater efficiencies.
From simple WordPress blogs to fully customized deployments, we can get your project done. NewSunSEO combines expertise in site planning, interface and user experience design, website development and digital marketing. We strategically align our online marketing and web design talents with your needs, vision, and goals. Not only does your website need to present what your customers are looking for precisely where and when they are looking for it, but your Long Island business needs to handle increased website visitors, thus needing to perform with greater efficiency. It makes little sense to triple a company’s web traffic if current bottlenecks in processing customer information are not made more efficient as well.
Our methodology and project timeliness set forward a productive, transparent process. Our web design team works with you throughout every phase, from our initial meeting to concept to completion. This gives you the best solution and the best web design through a cost-effective, efficient and timely process. Through helping you understand how your visitors are looking for your products and services, we provide you with the best possible web solutions and marketing efforts to convert your visitors into sales, leads, and revenue.
We focus on creating user-centric web interfaces. Our expert team of UI / UX designers and programmers combines best practices with solutions shaped by your company’s unique business goals and brand, giving your website users and your back-end administrative staff an efficient experience.
Content Development
Once the IA stage is completed, the wire-frame is then turned into a design concept. Primary user actions, click flow paths, calls to action and conversion funnels are aligned with visual elements of your future website design. Page content development starts as an outline during this stage.
In addition to web design, NewSunSEO is a full service digital marketing agency. This means we design your site with search optimization / SEO in mind from the beginning. We make sure your web pages are organized and ready for optimized content that will move your site to the top of a search engine results page. Web design and marketing services go hand in hand because a prospective client will use a search engine to find you, and both the build of your site and your content have a big impact on SEO.
Websites designed from the beginning for SEO will climb search engines faster - and that means a boost for your Long Island, New York business sooner.
Development, Testing and Launch
As the design process is started, our programming team begins to develop the code that will bring life to the design. We use only best-practice methods and software in developing your UI and management console. A development site is set up where you are able to view the features and website functions as they are being delivered. This lets us confirm that the design is meeting your company’s needs, vision and goals. Once testing is completed, we will schedule a time to bring your website live and integrate the internet marketing work, building on the site structure in place.
We handle projects at every level of complexity.
More and more, the development of custom applications is becoming the standard for businesses that need to operate more efficiently to remain competitive. Our team of skilled business analysts, online marketing experts, and developers work with you to create the perfect solution for your business.
We hold our code to high standards and keep working until the customer is satisfied. NewSunSEO has been in business since 2001 and specializes in custom web development and fresh design concepts.
You receive a full range of web services with expertise in website design, website maintenance, website redesign, eCommerce web development, and CMS web development.
Web Development Services
The Best Choice for Long Island Businesses
We are a full service digital marketing agency and web design company in Long Island, New York, offering web design and development, search engine optimization (SEO), web hosting services, graphic design services, email marketing, social media marketing, conversion rate optimization, and much more.
Let our web development company help you grow your business. Call us today to learn how our SEO techniques and website solutions help our clients reach their goals.
Our Service Locations
NewSunSEO has offices on Long Island, NY and in Myrtle Beach, SC, and works with businesses across the United States.
NewSunSEO
Grow in Google and AI Search
AI-SEO, local search, paid ads and websites from one team, with offices on Long Island and in Myrtle Beach.
- AI-SEO
- Local AI-SEO
- AI Consulting
- PPC
- Web Design
- Web Development
- Long Island Office(631) 320-1700
- Myrtle Beach Office(843) 492-7131
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