PPC Marketing
Pay-per-click advertising puts your business in front of people at the moment they are searching for what you sell. NewSunSEO builds, manages and measures PPC campaigns on Google Ads, Microsoft Advertising, and Facebook and Instagram, and we tie every campaign to the calls, leads and sales it produces, so you can see exactly what your advertising budget is doing for your business.
What Pay-Per-Click Advertising Is
Pay-per-click, usually shortened to PPC, is advertising where you pay only when someone clicks your ad. Search for almost anything on Google and the results page shows two kinds of listings: sponsored ads, labeled as such, and the natural or organic results. PPC buys your business a place in those sponsored positions for the keywords you choose. You decide the most you are willing to pay for a click and how much you want to spend each day, and you can pause or change a campaign at any time.
Because search ads appear in response to what someone just typed, PPC reaches people when they are ready to act, not while they are scrolling past. A searcher clicks your ad and lands on a page of your website built for that search, where they are invited to take the next step: call your office, request a quote, book an appointment or buy online. A campaign can start sending visitors as soon as its ads are approved, which makes PPC the fastest way to be seen while longer-term SEO work builds.
The Advertising Platforms We Manage
For most businesses the best return comes from search advertising, so Google Ads is usually the core of a campaign. Google Ads places your ads in Google search results, on Google Maps, on YouTube and across the Google Display Network of partner websites and apps. Microsoft Advertising does the same job on the Bing search engine and its partners, including Yahoo and DuckDuckGo, reaching the people who search there instead of on Google. We manage both from a single strategy, so your keywords, ads and budgets stay consistent.
Facebook and Instagram ads work differently. Both run through Meta’s advertising platform, and instead of waiting for a search they show your ads to people based on where they live, their age, their interests and how they have already interacted with your business. That makes social ads a strong fit for promoting an offer, an event or a new location, and for reaching people who visited your website but have not contacted you yet.
How We Set Up a PPC Campaign
Every campaign starts with keyword research. Whether you already run ads or are starting from scratch, we research the searches your customers actually use, separate buying searches from research searches, and build a list of negative keywords that keeps your ads off searches that will never turn into business. Keywords are grouped into tightly themed ad groups, so the ad a person sees matches what they just typed and the page they land on matches the ad.
Next comes the creative. We write custom headlines and descriptions for each ad group and add ad assets, the features Google used to call extensions, which show your phone number, address and links to key pages right in the ad. Then we review the landing pages. We identify the best existing page on your website for each group of searches, or recommend changes that make it easier to call or fill out a form, because a click only pays off when the page it lands on converts.
Managing and Improving Your Campaigns
A PPC campaign is not something you set up once and leave alone. We review search term reports to see the exact searches that triggered your ads, add the new keywords that are working and block the ones that waste money. Bids and budgets move toward the campaigns, locations, devices and times of day that produce leads, and ad scheduling keeps your ads running on the days and hours when your business can answer the phone.
We also test ad copy continuously. Running more than one version of an ad shows which message, offer or call to action earns more clicks and more conversions, and the winning version becomes the baseline for the next test. The goals stay the same from the first month on: more qualified visits from search, more conversions at a lower cost per acquisition, more sales, and a larger share of the searches in your market.
Tracking and Reporting Results
Clicks are not the goal; customers are. Before a campaign goes live we set up conversion tracking, so we can see which ads and keywords produce phone calls, form submissions and online sales rather than just traffic. We connect the ad platforms to Google Analytics, so each lead can be traced back to the campaign, ad group and keyword that brought it in, and budget decisions are based on results instead of guesses.
Every month you receive a report in plain English that shows what you spent, what that spend produced and what we are changing next. Performance data is also available in the ad platforms at any time, so you never have to wait for a report to see how your campaigns are doing. When the numbers show that a campaign is not paying for itself, we tell you, and we move that budget to the campaigns that are.
Local PPC for Long Island and Myrtle Beach
For local businesses, location targeting is where PPC earns its keep. With offices in Stony Brook on Long Island and in Myrtle Beach, South Carolina, we run campaigns for businesses in both markets. Ads can target Nassau and Suffolk counties, a set radius around your storefront, specific towns and zip codes, or the Grand Strand, and we exclude the areas you do not serve, so your budget stays where your customers are.
Local campaigns also use the tools built for nearby customers: call ads that let mobile searchers phone you with one tap, location assets that show your address and distance, and ads that appear in Google Maps results. For seasonal businesses on the East End or along the Grand Strand, budgets rise and fall with the season, so you are visible when demand peaks and are not paying for clicks when it drops off.
PPC and SEO Work Better Together
Paid search and search engine optimization reach the same customers from two directions. PPC gives you immediate visibility in the sponsored listings, while AI-SEO builds organic rankings that keep producing traffic without a charge for every click. The search term data from your ads also shows which keywords actually convert, which tells us where content and SEO effort will pay off. We help you find the right mix of paid and organic search for your business and your budget.
Start Your PPC Campaign With NewSunSEO
Ready to put your ads in front of the customers who are searching for you? Contact NewSunSEO today to talk about your PPC goals.
NewSunSEO
Long Island Office: (631) 320-1700
Myrtle Beach Office: (843) 492-7131
NewSunSEO
Grow in Google and AI Search
AI-SEO, local search, paid ads and websites from one team, with offices on Long Island and in Myrtle Beach.
- AI-SEO
- Local AI-SEO
- AI Consulting
- PPC
- Web Design
- Web Development
- Long Island Office(631) 320-1700
- Myrtle Beach Office(843) 492-7131
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