Google Ads Marketing
Whether you lack the time to manage Google Ads in-house or you want an experienced Google Ads management company to take over an existing account, NewSunSEO builds and runs campaigns with one purpose: turning ad spend into customers. We plan the campaign structure, write the ads, manage bids and budgets, and track every conversion. For every client we manage Google Ads for, we focus on four results:
- More qualified visits from search
- More conversions at a lower cost per acquisition
- More sales
- A larger share of your market
Why Advertise on Google?
When someone types a search into Google, the results page shows two kinds of listings: sponsored ads, labeled as such, and the natural or organic results. Google Ads puts your business in those sponsored positions for the searches you choose, so you reach people at the moment they are looking for your product or service. They click your ad, arrive on a page of your website built for that search, and are invited to call, request a quote or buy online. Google Ads works alongside search engine optimization, giving you immediate visibility while organic rankings build.
Keyword Research and Selection
Whether you have an existing Google Ads account or are starting fresh, we begin with keyword research as a best practice. We find the searches your customers actually use, choose keyword match types that control how closely a search has to match, and build negative keyword lists that keep your ads off searches that will never become business. Keywords are organized into tightly themed ad groups, so each ad speaks directly to the search that triggered it, which improves both click-through rate and Quality Score.
Ad Copy and Ad Assets
Our Google Ads management includes custom, original ad copy written for each ad group. Responsive search ads combine several headlines and descriptions, and Google tests the combinations to find what performs best, so we write options that each earn their place. We also add ad assets, the features formerly called ad extensions, such as call, location, sitelink and callout assets. They make your ad larger and more useful and give searchers more reasons to choose your business.
Landing Pages That Convert
A click only pays off if the page it lands on does its job. For each group of keywords we identify the best existing page on your website, or recommend improvements to headlines, calls to action, forms and page speed that make it easier for a visitor to take the next step. Sending a search for a specific service to the page about that service, rather than to your home page, gives the visitor what they asked for and gives your campaign a better chance of turning that visit into a lead.
Bids, Budgets and Ad Scheduling
With Google Ads you pay only for the clicks you receive, and you stay in control of the spend. You set a daily budget you are comfortable with, and we choose the bidding approach that fits your goal, from manual cost-per-click bids to Google’s automated strategies that bid toward conversions. Ad scheduling runs your ads on the days and hours you want, such as when your office can answer the phone, and location targeting keeps your budget focused on the areas you serve.
Campaign Types for Every Goal
Search campaigns remain the foundation for most businesses because they reach people who are actively looking. Depending on your goals, we add other Google Ads campaign types: Performance Max campaigns that run across Search, Maps, YouTube, Gmail and the Display Network from one budget, Display and YouTube campaigns that build awareness, call ads for mobile searchers who want to phone you right away, and remarketing that reaches people who have already visited your website.
Conversion Tracking and Reporting
We set up conversion tracking before a campaign goes live, so we can measure the phone calls, form submissions and sales your ads produce rather than just clicks. Google Ads is connected to Google Analytics, so each lead can be traced to the campaign, ad group and keyword that brought it in. You can see performance data in your Google Ads account at any time, and every month we send a plain-English report of what you spent, what it produced and what we are changing next.
Google Ads for Long Island and Myrtle Beach Businesses
NewSunSEO works with businesses nationwide from offices in Stony Brook on Long Island, (631) 320-1700, and in Myrtle Beach, South Carolina, (843) 492-7131. Local campaigns can target Nassau and Suffolk counties, specific towns and zip codes, a radius around your location or the Grand Strand, and exclude the areas you do not serve. For seasonal businesses we adjust budgets with the season, so you are visible when demand peaks and are not paying for clicks when it drops.
Finding the Right Mix of Google Ads and SEO
NewSunSEO can give your company the means to grow online and increase your bottom line through more website conversions. Paid search delivers visibility right away, while AI-SEO builds organic rankings that keep producing traffic without paying for every click. The search term data from your ads shows which keywords actually convert, which guides where SEO effort will pay off. We help you find the best mix of Google Ads and SEO for your business. Contact NewSunSEO to talk about your campaign.
NewSunSEO
Grow in Google and AI Search
AI-SEO, local search, paid ads and websites from one team, with offices on Long Island and in Myrtle Beach.
- AI-SEO
- Local AI-SEO
- AI Consulting
- PPC
- Web Design
- Web Development
- Long Island Office(631) 320-1700
- Myrtle Beach Office(843) 492-7131
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