Facebook Marketing
Facebook and Instagram are where many of your customers spend their time online, and Meta’s advertising platform lets you choose exactly which of them see your ads. NewSunSEO plans, builds and manages Facebook and Instagram ad campaigns that put your business in front of the people most likely to become customers, and we measure every campaign by the calls, leads and sales it produces, not by likes alone.
Target the Right Customers With Facebook and Instagram Ads
Precision is the key to paid social. Instead of showing ads to everyone on Facebook, we define the audience that fits your business: people in the towns you serve, in the right age range, with interests and behaviors that match your customers. A campaign can reach adults in Suffolk County who are interested in home improvement, for example, or people within a few miles of your restaurant who like dining out. A narrow, relevant audience means less of your budget is spent on people who will never buy.
Interest targeting works because people show Facebook and Instagram what they care about through the pages they follow and the content they engage with. People interested in camping, fitness, home decor, weddings or dining out can be reached as a group, and the people who match your niche are more likely to respond than the general population. We test several interest audiences side by side and put more of the budget behind the ones that bring in leads.
Reach the People Who Already Know You
Some of your best prospects have already interacted with your business. Meta lets us build custom audiences from the people who liked or commented on your posts, watched your videos, messaged your page or followed your Facebook or Instagram account, and show them ads that move them toward a purchase. People who react to your posts can also be invited to follow your Facebook page, which grows the audience that sees your posts without paying for every view.
Website visitors are another strong audience. With the Meta Pixel and the Conversions API set up on your website, we can show ads to people who viewed a service page, started a quote request or added a product to their cart but did not finish. These remarketing ads remind people of what they were looking at and bring them back to complete the call, form or purchase, and the same tracking tells us which ads produced each result.
Your Customers, and People Like Them
If you already have a list of customers who gave you their contact information, it can become one of your most valuable audiences. Meta matches an uploaded customer list against its users in a hashed, private format, so you can reach existing customers with offers, keep past clients engaged, or leave current customers out of ads meant for new ones. We only use lists that you collected directly and have permission to use for marketing, in line with Meta’s advertising policies.
Lookalike Audiences take that one step further. Meta studies the traits your best customers have in common and finds other people in your area who share them, which is a practical way to reach new customers who have never heard of your business. Starting from a customer list, your website visitors or your most engaged followers, we build lookalike audiences and test them against interest targeting to see which one brings in better leads.
Promote Events, Offers and Seasonal Sales
Timely ads work best when they reach people before the moment passes. We promote your Facebook events to people nearby who are likely to attend, then follow up with the people who responded. A retailer can advertise gear ahead of a big local concert or festival, a restaurant can promote a holiday menu, and a Myrtle Beach business can reach visitors who are planning a trip to the area. When the event or offer ends, the campaign ends with it, so your budget is spent only while it matters.
Ads Built for the Feed, Stories and Reels
Facebook and Instagram support many ad formats, and the right one depends on what you want people to do. We create single image, video and carousel ads sized for the feed, Stories and Reels, and we use lead ads with instant forms when you want people to request a quote without leaving the app. Every campaign runs several versions of its creative, and the ads that earn the most results receive more of the budget.
Keeping Audiences Fresh and Measuring Results
Audiences wear out. When the same people see the same ad too many times, results drop, so we watch how often your audience is seeing each ad, refresh the creative before it goes stale, and update audiences as new people engage with your business. Every month you receive a plain-English report that shows what you spent, the leads and sales it produced and the cost of each result, along with what we are changing next.
Facebook Advertising on Long Island and in Myrtle Beach
With offices in Stony Brook on Long Island and in Myrtle Beach, South Carolina, we run Facebook and Instagram campaigns for businesses in both markets and across the country. Local campaigns can target specific towns, zip codes or a radius around your location, from Nassau and Suffolk counties to the Grand Strand. Social ads also work well alongside search, so we often pair them with Google Ads management and broader PPC marketing to reach customers wherever they are looking.
Start Your Facebook and Instagram Ad Campaign
Ready to reach the people most likely to become your customers? Contact NewSunSEO today to talk about your Facebook and Instagram advertising.
NewSunSEO
Long Island Office: (631) 320-1700
Myrtle Beach Office: (843) 492-7131
NewSunSEO
Grow in Google and AI Search
AI-SEO, local search, paid ads and websites from one team, with offices on Long Island and in Myrtle Beach.
- AI-SEO
- Local AI-SEO
- AI Consulting
- PPC
- Web Design
- Web Development
- Long Island Office(631) 320-1700
- Myrtle Beach Office(843) 492-7131
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