Long Island Web Design
Long Island Websites by Professional Web Designers
Your Long Island customers often seek responsive design, fluid layouts that provide an optimal user experience, visually appealing design, intuitive navigation, and quality content. Taken together, these pieces add up to a satisfying user experience for a site visitor, and visitor satisfaction and conversion go hand in hand.
NewSunSEO builds custom, one-of-a-kind responsive websites. Your company’s branding is integrated into a mobile-friendly site layout, and the code is set up for SEO.
Your business depends on your website. Your website design is your digital business card and is often the first thing a prospect sees before interacting with your Long Island, NY company.
We research your Long Island, NY company, resources, competition, and niche. We then present an original, high-quality website that reflects your business, uses UX design, and is optimized for search.
If you are looking for a web designer who can create a site with the elements described below, we can help. Our web designers will work with you alongside SEO experts, marketing professionals and content creators. Your site will be optimized and ready to rank as development begins.
We are a Long Island web design company and full service digital marketing agency. We support Long Island businesses and help them strengthen their online presence.
Mobile Friendly and Responsive Web Design
We know that browser-equipped mobile devices outnumber traditional computers. Websites must be designed for mobile devices first because many visitors arrive on a phone or tablet.
Driven by the rapidly growing use of smart phones and tablets, responsive web design allows websites to adjust automatically to different screen sizes or the orientation of the device. Responsive websites adapt to the device they are viewed on, so your business looks professional and visitors have a positive experience across screen sizes.
Google recommends responsive website design and ranks mobile-optimized sites higher when search queries are done with a mobile device. This is true even more when local searches are performed on a mobile device. Designers and clients should keep in mind that more users are accessing the web from mobile devices, so web page design that works for them is crucial to UX and user experience.
Responsive web design allows you to have one website that fluidly adjusts across devices, thus avoiding multiple versions of your website, which would create duplicate content penalties from search engines and the need to recreate content. Responsive website design allows your Long Island website to use one URL and one set of files and pages.
Top Benefits of Responsive Website Design
- Mobile device Internet usage overtook desktops in 2016
- Automatically adjusts to different screen sizes and device orientation
- Google recommends it
- Mobile friendly sites rank higher on mobile devices
- Mobile friendly sites rank even higher for local search results
- Maintains Page and Domain Authority, Backlinks and social shares
- One URL, one website
- Can reduce high bounce rates
- Easier to navigate than non-responsive sites
- Calls to action help convert visitors into sales, leads, and revenue.
- Higher website visitor retention, particularly when it comes to mobile visitors
- A better experience for your Long Island customers
Mobile Website Features
- Works on all smart phones, including iPhone, Android, Blackberry and Windows mobile devices
- Click to Call. Add a Click to Call button to your mobile website and customers can easily contact you with only the push of a button
- Mobile Maps. Add a mobile map button making it easy for customers to find your location with step by step directions
- Auto Sync. Our mobile version of your website will automatically update your text, images and content in real time. There is nothing you have to do to keep your mobile website up to date
- Mobile Analytics. Our mobile analytics easily integrate into Google Analytics and provides you with in depth analysis of your mobile website visitors
- Google AdSense. Integrate your Google AdSense account into your mobile website and make money off your mobile website visitors
- Social Media. Add a share button to link your mobile site to Facebook, show videos from your YouTube account, display reviews from Yelp or include your Businesses X feed on your mobile website
- Your new mobile website will update automatically anytime changes are made to your desktop website
- Your desktop website is never affected by your mobile website counterpart
User Experience and UX Design
User experience, or UX, web design means web page design is done with users in mind, and the designer crafts the site and its features to give visitors a pleasant, intuitive experience without frustration. For successful UX design, you need both an expert front end and back end designer.
User experience is not a one-size-fits-all design process because different industries have different needs. Here are some basic website elements that can support a smooth user experience for your customers here in Long Island.
Flow
Users should be able to move naturally through your content without thinking about the interface. Familiar interface design helps users focus on your content. Web designers use familiar navigation so it does not distract users from the information you are providing. Users visit your web page for the information you offer, not to learn a new interface. Users should be able to identify menus that guide them.
Load Speed
User attention spans are short, and they will not wait for a slow-loading display. In fact, user data shows that delays longer than a few seconds will make them leave the site. This does not mean you should skimp on elements like image and video. Good web designers can optimize graphics and other features so your site still loads quickly, which is an important part of UX.
Links
Users should not have to search for links. Links should stand out, and good web design makes sure they are easy to see and that it is easy for the user to know where the link leads. Elements like a product image, mention of an article, or reference to a review are expected to be clickable, and obviously broken or incorrect links will frustrate people.
Search
All but the simplest of sites should have a search feature to guide users, and it should be recognizable, since users are conditioned to look for the little box and the magnifying glass.
Navigability
Navigability helps with search engine optimization because it allows bots to crawl through your site’s content.
Design Elements
Do not overwhelm a visitor by trying to cram all of your information onto the landing page. People can get lost on a cluttered page or lose interest in long passages of text, so web designers use a wide range of features, like accordions, to organize information.
Calls to Action
Chat features, click-to-call options, and other interactive elements keep users on your page, help them meet their needs, and encourage them to contact your company when they work as expected and are placed logically on the site. Ensure users can find what they need on your site, because if they have to search, they are just as likely to leave.
Professional web design and UX design work together because sites that appear simple and easy to use are often the most complex beneath the surface. Users might never know the back end design work involved. Visitors may enjoy visiting your site and reading your information, which can encourage them to engage with your Long Island, New York business.
Graphic Design, Color Theory and Contrast
Humans are visual creatures and make very quick judgments based on what they see. In terms of web design, this means that users will associate the first glimpse of your site with your company’s quality and values. Ensure that the content users see first communicates the message you want, because changing a poor first impression is harder than creating a good one.
Memorable design reinforces your branding. Graphic design can distinguish your site from billions of others on the web.
There are a wide range, if not infinite, possibilities for background images, icons, and other designs. Best practices say to hire designers who understand visual media and its psychological implications and marketing use. At a minimum, websites should be readable regardless of screen size. Many designers use contrasting colors or warm colors to come forward and cooler colors in the background. Blue should be used for links, and CTAs should be consistent in color. These types of design elements should also stand out clearly from the background.
Many of our team members here at NewSunSEO come from art and design backgrounds.
Content, Web Design and SEO
Web design and content creation might appear to be separate disciplines, but design gives content its structure and place on the page.
Content is a major ranking factor, and good content, organized properly, helps get websites to the top of search results pages, where it will be seen by people looking for your products or services. The page structure designers use also has an impact, so it is important that web design considers SEO from the beginning. Even the best websites are of no use to businesses if people cannot find them.
Long Island Web Design and Development at NewSunSEO
Building a website and then setting out to optimize it for search can cause rework in both the design and the development of the site. Avoidable steps can cost time and budget. When the opportunity arises to design or redesign your website, make sure you work with a web designer who utilizes both responsive and UX design. Without these elements, your Long Island company could be missing key ingredients in its long-term online success.
Responsive Web Design, Web Development and Long Island SEO work well together during the planning and production phases. Consider mobile friendliness when planning to design or redesign your website. Without mobile friendliness, you could miss a key ingredient in your long term online success.
Web design involves hundreds, if not thousands, elements. The site should look polished and professional across all screen sizes and devices. Users should be able to move from one page or level to the next. Web page designs should appeal across screen sizes, while UX design supports a positive user experience.
On Long Island, NY, our Stony Brook office works with local companies on SEO, local SEO, pay per click advertising, web design and web development. Businesses of every size across Nassau and Suffolk counties, New York City and the Tri-State area can also count on us for logo design and local search work. The work is delivered remotely. Our office is at 60 Sycamore Circle, Stony Brook, NY 11790. Office hours are Monday through Friday, 9 AM to 6 PM.
To discuss your site, call (631) 320-1700 or contact NewSunSEO.
NewSunSEO
Grow in Google and AI Search
AI-SEO, local search, paid ads and websites from one team, with offices on Long Island and in Myrtle Beach.
- AI-SEO
- Local AI-SEO
- AI Consulting
- PPC
- Web Design
- Web Development
- Long Island Office(631) 320-1700
- Myrtle Beach Office(843) 492-7131
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