Google Tests Blue 'More' Link in Shopping Results

Q: Why is Google highlighting the "More" link in product grids?

The highlight is meant to draw shopper attention to the fact that several retailers carry the same item. A more prominent link gives additional sellers a clearer path to be discovered and gives buyers a faster signal that more options exist beyond the visible listings.

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Running shoes displayed on glowing shelves highlighting the Google blue more link test

By NewSunSEO September 26, 2026

Google is testing a brighter, blue-backed “More” link inside product result grids so shoppers can spot at a glance when several retailers sell the same item. The link normally blends into the surrounding text, and this experiment is meant to make the path to additional sellers easier to find.

What is changing in the shopping results

In the standard layout, free product listings display a plain “& more” text label when more than one retailer stocks the item. The label carries no color and no visual weight, which means shoppers often overlook the signal that other sellers exist for the same product.

The test swaps that understated label for a prominent blue “More >” link with a filled background. The change keeps the words the same but gives them a button-like appearance, so the affordance to click through to additional retailers is far clearer than the default styling.

How the new label looks compared to the old one

The default version is a simple, unstyled text link sitting inline with the rest of the product details. It reads as part of the description rather than as an action a shopper can take.

The test version uses a solid blue background that fills the space behind the “More >” text, similar to a call-to-action chip. That single visual change is enough to shift the label from a passive note to an obvious next step.

Why Google might run this experiment

Product grids in Google Search serve two audiences at once: shoppers comparing a single product, and retailers competing for the click on that product. A faint “& more” line gives merchants carrying the same SKU almost no chance to be discovered beyond the first row. A colored chip-style link reframes the area as a gateway to the full set of sellers.

Highlighting the link gives shoppers a faster cue that price and availability may differ across retailers. Highlighting the link gives shoppers a faster cue that price and availability may differ across retailers, and the test tracks whether the clearer affordance leads to more clicks through to other retailers.

What retailers and SEOs should watch

If the label is more prominent, click-through to the expanded list of merchants could rise during the test window. Retailers whose products already appear behind the “More” link may see traffic shift without any change to their own listings.

For now the change is limited to a test, and there is no way to opt in or force the blue styling. Tracking click patterns on product listing traffic during the experiment window is the cleanest way to see whether the new label changes shopper behavior. For sites where product grid visibility matters, a technical audit that catches how Google currently renders shopping pages can show the baseline before any test rolls out.

FAQ

What is Google testing in shopping results?

Google is testing a blue background on the “More” link inside product result grids. The change makes the link that leads to additional retailers more visible than the standard unstyled “& more” text label.

How does the new “More” link look?

The test version uses a filled blue background behind the words “More >”, giving the link a button-like appearance. The default version is a plain text label with no color and no background, which makes it easy to miss.

Why is Google highlighting the “More” link in product grids?

Making the link more visible helps other sellers get found more easily and gives buyers a faster signal that additional listings are available beyond those shown.