Google Updates

Google adds flight price tracking, hotel booking and the ability to view costs in miles or points to Search's AI Mode, starting today.

Google has rolled out generative AI performance reports and opt-out controls in Search Console to all websites worldwide, with data on impressions, pages

Google Merchant Center AI Performance Insights now includes AI Search intent, AI Search terms, and AI attributes to help merchants optimize product visibility.

Google Search rankings swung hard on September 15, 2026, with SEOs reporting massive movement and volatility tools starting to register the spike.