Google Ads Sitelink Title Test: More From Advertiser

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Google Ads sitelinks test display rendered as glowing blue interface mockup

By NewSunSEO October 6, 2026

Google is running a limited test that places a clear title above the sitelinks in its sponsored results, telling users exactly which advertiser those extra links come from. The new label also carries the advertiser’s favicon and brand name, giving paid placements a stronger visual identity at the top of the page.

What the test looks like

The test puts a header above the cluster of sitelinks that appear under a top sponsored listing. The header reads, in effect, “more from [advertiser name]” and is paired with the same advertiser’s favicon. A screenshot of the layout was shared publicly, showing the brand name and icon sitting directly above the sitelink rows.

For users, the change removes any guesswork about which company the extra links belong to. For advertisers, it means the brand name and favicon show up twice in the same ad unit: once on the main sponsored result and again on the row of sitelinks beneath it.

Why it matters for advertisers

Sitelink extensions already let advertisers point searchers to specific pages, such as product categories, store locators, or support. The added header makes it obvious that all of those sitelinks route to the same brand, which can reinforce recognition and trust at the moment someone decides where to click.

Including the favicon is a quiet upgrade. A recognizable icon next to a brand name helps users confirm they are staying within the same advertiser’s site before they click, and it can lift click-through on sitelinks that might otherwise be skipped in favor of organic results.

Why the test is worth watching

The test is limited in reach right now. A clear, branded label above sitelinks could become a default if Google decides the extra clarity helps users, and that would change how much real estate a single advertiser can occupy on a search results page. It also signals that Google is willing to lean further into visual branding for paid placements, beyond the standard green “Sponsored” tag.

What advertisers can do while the test runs

Audit current sitelink extensions in Google Ads and make sure each one points to a distinct, useful page rather than overlapping destinations.
Confirm the brand name and favicon associated with the advertiser account are accurate and consistent with what appears on the destination pages.
Watch the live ad preview to see how sitelinks render on both desktop and mobile, since the test layout may surface differently across devices.
Track sitelink performance separately in the Google Ads report, including click-through rate and assisted conversions, to spot any lift tied to a clearer label.

FAQ

What is Google testing with sponsored sitelinks?

Google is testing a title placed above the sitelinks under a top sponsored result that reads “more from [advertiser name],” paired with the advertiser’s favicon and brand name.

Who can see the more from advertiser name sitelink test?

The test is limited in reach and is not appearing for every user. Google often rolls these changes out to a small slice of traffic before deciding whether to expand them.

How does the new sitelink title help advertisers?

It makes it clear that the sitelinks under the main ad all come from the same advertiser, and it surfaces the brand name and favicon a second time, which can strengthen recognition and click-through on the extra links.

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