Google Ads Automated Promotions Rollout October 12

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By NewSunSEO October 8, 2026

Google Ads is giving advertisers a hands-off way to put sale prices and coupon codes in front of searchers. Beginning October 12, 2026, the platform will automatically detect promotions on a connected website and attach them to eligible Search and Performance Max campaigns, which may lift click-through and conversion rates without any manual asset work.

The change applies only to Search and Performance Max campaigns that have location assets linked and do not already carry promotion assets. Google will enroll those campaigns by default, so advertisers who want to keep the process manual need to switch the feature off before launch.

What Automated Promotions Actually Do

Automated promotions scan a website for high-quality offers such as coupons and limited-time deals, then surface them as promotion assets inside the ads themselves. The feature is built to lift ad performance by giving users a valid offer at the moment they see the ad, removing the manual upload step that promotion extensions have always required.

Once attached, the promotion asset behaves as part of the regular ad creative for that campaign, so advertisers do not need to write the offer text themselves or schedule a start and end date. The price or code shown to a searcher comes straight from a page on the connected site.

Which Campaigns Are Affected

Eligibility is narrow on purpose. The rollout covers:

Search campaigns that have location assets linked to the Google Ads account.
Performance Max campaigns with the same linked location asset setup.
Campaigns that do not already include a promotion asset, so the system is adding, not duplicating.

Campaigns outside that combination, including Display, Shopping, and Search campaigns without linked location targets, are not touched by the change.

How To Opt Out Before October 12

Because the feature is opt-out rather than opt-in, every advertiser in the eligible group is enrolled unless they act. The path to disable it sits at the account level, not the campaign level.

Open the Google Ads account and go to the automated assets settings for the whole account.
Find the entry labeled Automated Promotions.
Switch it from On to Off.

Google sent an email describing the change to advertisers in the eligible group, so checking inboxes for that notice is a quick way to confirm whether a given account is in scope before the October 12 rollout date.

Why Google Is Making Promotion Extensions Automatic

Promotion assets have existed as a manual extension for years, but adoption has stayed low because each offer has to be added by date, matched to a landing page, and refreshed when the sale ends. The automated version removes that workflow, which means more ads carry a live offer and more searchers see a working deal at the point of click. For advertisers with rotating promotions on their site, the feature turns the website itself into the source of truth for what appears in the ad.

What To Check Before Launch Day

Because Google is reading pages on the connected site to extract offers, the quality of the promotion asset depends on what the site actually publishes. A short pre-launch review helps avoid mismatched or expired deals showing up in ads.

Confirm the landing pages tied to the location assets have clear, current offers and coupon codes in crawlable text.
Remove or update any seasonal promotion that has already ended so the crawler does not pick it up.
Decide campaign by campaign whether the auto-pull helps or conflicts with a manually scheduled promotion that is already running.
After October 12, review the Assets report for Promotion assets to see which offers the system attached and pause any that do not fit.

FAQ

What is Google Ads automated promotions?

Automated promotions is a Google Ads feature that scans an advertiser’s website for high-quality offers such as coupons and deals, then applies them as promotion assets on eligible Search and Performance Max campaigns without manual setup.

Which campaigns get automated promotion assets on October 12, 2026?

The rollout covers Search and Performance Max campaigns that have linked location assets and do not already have a promotion asset attached. Campaigns outside that combination are not affected.

How do advertisers turn off automated promotions in Google Ads?

Advertisers go to the account-level automated assets settings in Google Ads, find the Automated Promotions entry, and select Off. The setting is opt-out, so it is on by default starting October 12, 2026.

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