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Water cooling pipes and mist inside a data center for AI search water cost

June 12, 2026

NewSunSEO

The Hidden Water Cost of AI Search and What It Means for Your Business

AI search can use up to 700,000 liters of water per model trained. Here's what Long Island businesses need to know about cost, visibility, and sustainability.

Marble statue flexing in a columned temple above a Mythos-class model banner

June 11, 2026

NewSunSEO

A More Powerful Publicly Available Mythos-Class Model: What It Means for AI Search Visibility

Anthropic opened its Mythos-class model, a tier above Opus, to paid users. Smarter AI assistants now research deeper, raising the bar for local business visibility.

Wooden multi-directional signpost at a sunny crossroads symbolizing choices among search engine alternatives

May 30, 2026

NewSunSEO

Google AI Search Backlash: What’s Driving It

DuckDuckGo U.S. app installs jumped 18.1% week-over-week as users push back against Google’s AI-first Search overhaul. Here’s what the numbers mean.

Glowing gold pillar with Google and OpenAI logos beaming light to LinkedIn

May 29, 2026

NewSunSEO

AI Mode Search: Why 88% Trust Results Without Comparing

88% of users accept Google AI Mode answers without comparing. See what that means for local visibility and how to become the cited source.