Search Engine Optimization

AI changing paid search and Google Ads performance

April 16, 2026

NewSunSEO

AI Changed Paid Search, And Your Ad Performance Isn’t the Problem

AI Overviews and tools like ChatGPT are reshaping search, shrinking the click pool and driving CPCs up. The fix is integrating SEO and paid as one strategy.

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SEO meta description A/B testing organic CTR optimization

April 13, 2026

NewSunSEO

Does ‘Save 30%’ in Meta Descriptions Actually Boost Organic Traffic? What SEO Testing Reveals

An SEO A/B test put "Save 30%" in meta descriptions to the test across two markets. The result: what works in one country may hurt you in another.

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ALL CAPS SEO strategy boosts mobile traffic

April 13, 2026

NewSunSEO

All-Caps Page Titles Boosted Mobile SEO Traffic by 17.5% in Testing

A controlled experiment found that ALL CAPS page titles lifted organic traffic 17.5% overall and 20.4% on mobile, via Google's NLP emphasis signal.

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April 11, 2026

NewSunSEO

How to Adapt Your Marketing Funnel for AI Search (Without Starting Over)

AI search has not replaced your marketing funnel. Learn what changes at TOFU, MOFU, and BOFU, and the tactics that keep your pipeline full in 2026.

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Search Engine Optimization

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NewSunSEO

AI Changed Paid Search, And Your Ad Performance Isn’t the Problem

NewSunSEO

Does ‘Save 30%’ in Meta Descriptions Actually Boost Organic Traffic? What SEO Testing Reveals

NewSunSEO

All-Caps Page Titles Boosted Mobile SEO Traffic by 17.5% in Testing

NewSunSEO

How to Adapt Your Marketing Funnel for AI Search (Without Starting Over)

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