Local SEO

A look at the 72 Google Maps ranking signals and the Geostore architecture behind local search, from 793 data providers to on-device scoring.

Local keyword research now feeds two evaluators: Google's organic rankings and AI answers. Learn the six-step process for finding high-intent local terms.

A Whitespark study of 1.8 million Google Business Profiles shows how specific primary categories, smart additional categories, and Profile completeness drive

Google is replacing the traditional local map results with an AI-driven 6 pack. Here is what the shift means and how to optimize for it.