Our Urgent Care SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases. We can get these same SEO results for your business!
Urgent Care SEO
When someone needs to find an urgent care center or walk in clinic, there's a good chance they need services fast.
If someone is hurt or sick, they're likely to use the internet to locate urgent care services near them, and they won't have a lot of time to scroll through pages and pages of results. Instead, they will probably choose an urgent care website near the top of the list and make a phone call. As an urgent care center, you want to make sure your website is one of the first that patients see. Urgent care marketing and SEO strategies will bring patients to your urgent care center - instead of your competitors.
Urgent care centers today need digital marketing, the same as any other business, to pull website traffic and increase patient volume. Because internet searches are how the majority of people will find your urgent care center and learn about the services you offer, your pricing, and your location, SEO campaigns are absolutely essential to growing urgent care practices.
Every urgent care center requires a marketing strategy to reach potential new patients in order to profit and grow. An urgent care practice marketing campaign today means an online presence and using search engines to connect with patients - and that means good rankings in search results.
Through a digital marketing campaign that includes search engine optimization. When your urgent care web page ranks above your competitors, people assume there's a good reason for that, and it results in phone calls and new patients.
What is Search Engine Optimization?
Search engine optimization or SEO is a blanket term for a variety of techniques to take advantage of Google algorithms, drive the urgent care website to the top of the search results page, increase visibility, connect with new patients, and grow.
Though there are SEO strategies that will boost your rank almost instantly, SEO is best when used as a sustained, long term, and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of customers. The best search engine results come when SEO professionals take advantage of every opportunity to amplify and optimize the online presence of the urgent care practice. SEO has a huge return on investment because it's a marketing plan that works 24/7 with little effort from the urgent care center, and that means it's bringing in patients and business constantly.
How SEO for Urgent Care Grows Business
People in need of urgent care clinics overwhelmingly turn to the internet. In fact, more than 80 percent of consumers use search engines to research products and services they need - and urgent care is something anyone might need at any time, without warning. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the urgent care centers they find near the top of the search results..
Unfortunately, if your urgent care website isn't there at the top, patients will choose from the care centers that are. Whether it is true or not, people assume care centers at the top of the list are better.
Urgent care is something people will likely need more than once, and they have plenty of choice, so it's important to stand out from your competitors. By using SEO, you can drive your practice to the top of the search results page, where it will be seen by patients who need your services, and best of all, they'll keep coming back. Let us guide you through the SEO process and help you grow your urgent care business.
Get Started With Urgent Care SEO
You can see why SEO for urgent care will help you improve your Google rankings, increase traffic to your website, connect with potential patients, and ultimately, grow your practice. But where should urgent care centers begin in improving their search engine rankings? It's true that SEO can be complex and involve a lot of variables, but there are some steps you can take to get started.
Invest in a Professional Website
When you get started with urgent care marketing / urgent care SEO, the first of your SEO tactics is to get a polished and professional website that you can optimize to draw traffic. Building a professional website offers several advantages, not least of which being that it provides a good first impression of your urgent care center. If you present people with a shoddy site, they may be leery to trust you with their health or the health of a loved one, so it's important to look polished and trustworthy. SEO best practices recommend a site that can be optimized from its start. A site can also be rebuilt for SEO and to amplify an urgent care clinic's web presence.
Search engines penalize badly built sites. If these search engines encounter broken links and error messages, rankings will suffer. Everything from URL structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings. Marketing costs are well spent on professional websites.
Customers rarely conduct a local search using a business name. They're much more likely to search according to the services they need. Keywords people search may include: urgent care, emergency room, or accident.
It's imperative that you know which keywords people are using to find services like yours, because you not only want to rank well in the terms that bring you business, you want to reach your target audience, and that's people in need of urgent care.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it is rewarding websites for more content - higher word count aimed toward satisfying user intent. Basically, your website needs a lot of quality content, it needs relevant content, and it needs to include the keywords you discovered in your initial keyword research.
Keywords also change, and part of digital marketing success hinges on continuing to optimize content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly. Our SEO marketing agency can monitor and adjust keywords as a part of your urgent care SEO campaigns.
Creating Posts Based on Expertise
Now that you know how important relevant content and keywords are to online marketing, you can use them to your advantage by sharing your medical knowledge. Because Google rewards sites based on user intent - answers to questions - urgent care centers should include content that satisfies those requirements. Your medical experience can get people to your page through blog posts and articles - just make sure you include keywords and your phone number, because when they need urgent care, they'll remember your practice.
Link Building and Backlinks
Keywords continue to affect ranking, but urgent care practices also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the urgent care field - show Google your site is trustworthy. Building links can be time intensive, but it's an important part of SEO.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
Many backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change.
Urgent care centers must reach local customers, and they can reach patients through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. When someone looks for urgent care, they want a local business. The top spot for any urgent care center is the Google three pack - the three local businesses shown under the Google map - and a center that achieves this rank will see a big boost in business.
SEO Solutions at NewSunSEO
If you need help improving your website ranking, you've come to the right place. We are an award winning marketing agency with a diverse skill set and over eighteen years of experience. We can build your website, optimize it for SEO and local SEO, conduct keyword research, assess directory listings, monitor keywords, rank, and link building, social media advertising, pay per click, Google Adwords, and more. Contact us today to get started on improving your SEO and digital marketing results.