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Roofer SEO

Every building will eventually need a new roof. Roof replacement can also add to the beauty and value of a home or business. If you own a roofing company and do good work, you might think that customers in need of roofing services will just find you.

Unfortunately, that's not the case.

You can be the best roofing contractor in your area and still lose business to competitors, and the reason is simple: most people use the internet to find the services they need, and that includes the roofing industry. Potential clients use search engines like Google to find a roofing business in their area, and they almost always choose from the roofers they find near the top of the list. If your competitors are at the top of the search engine results but you aren't, you are losing business, and it has nothing to do with the quality of your roofing work

Roofing SEO Services

This is where SEO for roofers, or search engine optimization, comes into play for your roofing company. When people search for roofing contractors, your roofing website needs to not only be seen in the search results, but also rank in the top positions. At NewSunSEO, we want to help your roofing company achieve these results by optimizing your website and using other marketing strategies to help you draw website traffic and connect with potential clients.

Roofing companies are just like any other business - they need a marketing strategy with good lead generation and a high conversion rate in order to profit and grow. A roofing marketing campaign today means an online presence and using search engines like Google to connect with customers - and that means good rankings in search results.

How?

Through a digital marketing campaign that includes search engine optimization specifically for the roofing industry. Through professional website design, SEO services, and marketing, you can move ahead of other roofing businesses, rank in organic search, stand out in local business search, and connect with potential clients.

What is Search Engine Optimization?

Search engine optimization is a blanket term for a variety of techniques to take advantage of Google algorithms, drive the roofing website to the top of the search results page, increase visibility, connect with customers, and grow. Ultimately, SEO can get your roofing website ranking in the top results in search engines. The top of results pages is where most people find roofers to hire, so that's where you want to rank.

SEO strategies are best when used as a sustained and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of customers. The best search engine results come when SEO professionals take advantage of every opportunity to employ and amplify SEO tactics to optimize the online presence of the roofing company. Contact us to learn more about how roofer SEO can increase your ranking in a Google search and draw website traffic to your business.

Get Started With Roofing SEO

You can see why SEO for roofing contractors will help improve your Google search results, increase traffic to your website, connect with potential customers, and ultimately, grow your business. But where should roofing companies begin in improving their search engine rankings? It's true that SEO can be complex and involve a lot of variables, but there are some steps you can take to get started.

How Roofing SEO Grows Business

Home and business owners in need of local roofing services overwhelmingly turn to the internet. In fact, more than 80 percent of consumers use search engines like Google to find services they need. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.

If your roofing website isn't there, the sad fact is, they'll choose another business.

It's essential for your roofing company to acquire new customers. Our roofing SEO strategy can drive your business to the top of the search results page, where it will be seen by customers who need a roofing contractor.

Invest in a Professional Website

When you get started with roofing marketing / roofing SEO services, the first step is to get a polished and professional website that you can optimize to draw traffic through Google and other search engines. Building a professional website offers several marketing advantages, not least of which being that it provides a good first impression of your roofing services. If you present a shoddy site, people will not form a high opinion of your professionalism, so it's important to look polished and trustworthy. Roof replacement is a big purchase, so potential clients need a positive first impression of your roofing company through your website. This leads to a better conversion rate.

Search engines will also penalize badly built sites. If the search engine encounters broken links and error messages, rankings will suffer. Everything from URL structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence page rankings.

Roofing websites affect user experience, conversion rate, and Google search rankings, so it's important to your business to invest in professional web design.

Keyword Research

It's important to conduct keyword research to determine user intent. Customers rarely conduct a local search using a business name. They're much more likely to search according to the services they need, using search terms such as: roofing contractors, cost of new roof, metal roof, or local roofing. They may even use long tail keywords such as, "best roofing business for homes near me" for a more specific search.

It's imperative that you know which search terms people are using to find services like yours, because you not only want to rank well in the terms that bring you business, you want to reach your target audience, and that's people in need of roofing contractors.

Content Creation

In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it is rewarding websites for more content - higher word count aimed toward satisfying user intent. Basically, your website needs a lot of high quality content, it needs relevant content, and it needs to include the keywords you discovered in your initial keyword research. If keywords like "shingle roof" or "roofing companies near me" are in that research, they need to be in your content.

Keywords also change, and part of digital marketing success hinges on continuing to optimize high quality content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly.

Creating Posts Based on Your Experience with Roof Replacement

Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your roofing industry knowledge. Not everyone who visits a roofing website is ready to buy - this is a big investment. Some just have questions about services or pricing, and Google rewards sites based on user intent - answers to questions.

As you know, lead generation is a crucial part of your marketing strategy, and this is where your inside knowledge of the roofing business comes into play. Your roofing industry experience can get people to your page through blog posts and articles - just make sure you include keywords, your phone number, and email address, because when they are ready to replace their roof or build a new home, they'll remember you.

Link Building and Backlinks

Keywords continue to affect ranking, but roofing companies also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the industry or something related, such as construction - show Google (and potential customers) your site is trustworthy. Building links can be time intensive, but it's an important part of your SEO campaign and critical to online marketing.

Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.

Directory Listings

A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your roofing website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings. Make sure your Google My Business listing is accurate with your roofing business name, address, and phone number!

Local SEO

Local SEO is critical for your roofing company because locals are your primary target market. Roofing companies need to reach local customers and can do so through SEO targeted to the local market, like Google My Business optimization and getting onto the map pack. When someone needs roofing services, they want a local business. The top spot for any roofing business is the Google three pack - the three local businesses shown under the Google map - and roofing companies who achieve these ranks will see a big boost in business. The bottom line is to use local SEO to rank in the top three local roofing websites. And if you can rank in organic search locally, you will have a huge advantage over other roofing websites: two listings on the first search results page in your service area!

We can build an SEO strategy that draws organic traffic AND gets you to the 3-pack in local search results.

Pay Per Click Campaigns

PPC campaigns can be a worthwhile marketing strategy, but they must be carefully monitored for return on investment--the focus should be laser sharp to target customers who will not only visit your roofing website, but hire you. Contact us if you would like an expert PPC campaign as part of your marketing / SEO package.

Roofing Business SEO at NewSunSEO

If you are a roofing company who needs help improving your website ranking, you've come to the right place. We are an award winning SEO team with a diverse skill set and over eighteen years of experience. We want to help grow your business by building your website, optimizing it for SEO, local SEO, and organic traffic, conducting keyword research, assessing directory listings, monitoring keywords and rank, and building links. Contact us today to get started on improving your search engine results.