Our Portland Landscaping SEO Results Speak For Themselves
Below are just a few examples of our client SEO work, in which we have ranked our client position 1 for MANY of their most competitive keyword phrases. We can get these same SEO results for your business!
Many homes and businesses in Portland need landscaping services. When people need landscaping services, they often turn to the Internet to look for landscaping companies. This is where SEO, or search engine optimization, comes into play for your Portland landscaping company. When people search for landscaping-related services, your landscaping website needs to not only be seen in the search results, but also rank in the top positions. At NewSunSEO, we want to help your company achieve these results by optimizing your website.
Landscaping companies are just like any other business - they need a marketing strategy to reach potential customers here in Portland in order to profit and grow. A landscaping marketing campaign today means an online presence and using search engines like Google to connect with customers - and that means good rankings in search results.
Through a digital marketing campaign that includes search engine optimization.
What is Search Engine Optimization?
Search engine optimization is a blanket term for a variety of techniques to take advantage of Google algorithms, drive your Portland landscaping website to the top of the search results page, increase visibility and website traffic, connect with customers, and grow. Ultimately, you want to use SEO to have your website rank in the top results of the first page in search engines.
SEO strategies are best when used as a sustained and multifaceted marketing approach. SEO experts know there's no one way to reach top rankings and get the attention of Portland customers. The best search engine results come when SEO professionals take advantage of every opportunity to employ and amplify SEO tactics to optimize the online presence of the landscaping business.
How Landscaping SEO Grows Business in Portland
Portland home and business owners in need of landscaping services overwhelmingly turn to the internet. In fact, more than 80 percent of consumers use search engines to research services they need. What's more, research shows that 95 percent of customers never search beyond the first page of Google listings. They'll choose from one of the businesses they find near the top of the search results.
If your landscaping website isn't there, the sad fact is, they'll choose another business.
It's essential for your Portland landscaping business to acquire new customers. Our SEO for landscaping companies can drive your business to the top of the search results page, where it will be seen by customers who need your services.
Get Started With SEO for Landscaping
You can see why SEO for landscaping companies will help improve your Google search results, increase traffic to your website, connect with potential customers here in Portland, and ultimately, grow your business. But where should landscaping companies begin in improving their search engine rankings? It's true that SEO can be complex and involve a lot of variables, but there are some steps you can take to get started.
Invest in a Professional Website
When you get started with landscaping marketing / landscaping SEO, the first step is to get a polished and professional website that you can optimize to draw traffic. Building a professional website offers several advantages, not least of which being that it provides a good first impression of your services. If you present a shoddy site, people will not form a high opinion of your services, so it's important to look polished and trustworthy.
Search engines will also penalize badly built sites. If the search engine encounters broken links and error messages, rankings will suffer. Everything from url structure, page organization, meta descriptions, title tags, and more will alert search engines to website quality and influence rankings.
Customers rarely conduct a local search using a business name. They're much more likely to search according to the services they need - things like lawncare, tree trimming, hardscapes, and so on.
It's imperative that you take a look at which search terms people in Portland are using to find services like yours, because you not only want to rank well in the terms that bring you business, you want to reach your target audience, and that's people in need of landscaping services.
In its quest to improve and offer a better experience to its users, Google is evolving. Currently, it rewards website content - higher word count aimed toward satisfying user intent. Basically, your website content needs of high quality, relevant, and it needs to include the keywords you discovered in your initial keyword research. If keywords such as "lawn care" or "landscape contractors Portland" are in that research, they need to be in your content.
Keywords also change, and part of digital marketing success hinges on continuing to optimize content. SEO works best as an ongoing strategy, so businesses should make sure to monitor their rankings and adjust accordingly.
Creating Posts Based on Expertise
Now that you know how important relevant content is to online marketing, you can use it to your advantage by sharing your expert landscaping knowledge. Not everyone who visits a landscaping website is ready to get a quote. Some just have questions about services or your company, and Google rewards sites based on user intent - answers to questions. Your landscaping industry experience in the Portland area can get people to your page through blog posts and articles - just make sure you include keywords and your phone number, because when they are ready to contact you for services, they'll remember you.
Link Building and Backlinks
Keywords continue to affect ranking, but your landscaping company also need links for a successful SEO campaign. Links to your website from other high authority sites - preferably in the landscaping industry - show Google your site is trustworthy. Building links can be time intensive, but it's an important part of your SEO campaign.
Also be aware that toxic links can hurt your campaign and damage ranking. They must be reported to Google or removed. Your marketing / SEO services should include help getting rid of any link that's hurting your rank.
A lot of backlinks come from online directories, but if directory entries are inaccurate or incomplete, they can do more harm than good, because Google uses them to judge your website's trustworthiness and authority - something that has a major effect on ranking. Part of your local SEO strategy should be an assessment of your directory listings.
Technical and Onsite SEO
Everything from title tags, schema, meta description, image optimization, anchor tags, article and video placement, and more can affect rankings. Depending on the structure of the website / pages, this can be an involved process, and it needs to be updated as strategy, algorithms, and other conditions change.
One of the best ways to reach your target market is to use Local SEO. Landscaping companies need to reach local customers here in Portland and can do so through SEO targeted to the local market through Google My Business optimization and getting onto the map pack. When someone needs landscaping services, they want a local business. The top spot for any landscaping business is the Google three pack - the three local businesses shown under the Google map - and companies who achieve these ranks will see a big boost in business. The bottom line is to use local SEO to rank in the top three local landscaping listings.
Landscaping SEO at NewSunSEO
If you are a Portland landscaping company who needs help improving your website ranking, you've come to the right place. We are an award winning SEO team with a diverse skill set and over eighteen years of experience. We want to help grow your business by building your website, optimizing it for SEO and local SEO, conducting keyword research, assessing directory listings, monitoring keywords and rank, and link building. Contact us today to get started on improving your search engine results.