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Why Customer Service Should Be At the Core of Every Social Media Strategy was originally published on BruceClay.com, home of expert search engine optimization tips . It was a Saturday morning, the scent of rain filled my room and I could hear drops sprinkling outside my window. As a rain lover I was excited at first, but then I thought to myself, “crap, is the farmers market open rain or shine? I really need a new bar of soap.” The only means of communication for the farmers market was Facebook and Twitter.