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Using Data to Drive Your Google Plus Program was originally published on BruceClay.com, home of expert search engine optimization tips . Now that Google+ has been around for a while now, businesses are taking notice. And if they haven’t already, many are considering marketing programs using the G+ community. But like any social medium in its infancy, it’s a Wild West type environment where creativity rules in how to best engage your audience. Luckily, there are companies out there that are offering up data (Google included) to help better steer your efforts. If your business is just getting started on G+ , there’s lots to think about. But let’s take a step back to some basics, and look at tools that can help you get a better understanding of who’s on Google+ and what’s working for others