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Tips for SEO Web Design and Site Architecture was originally published on BruceClay.com, home of expert search engine optimization tips . Estimated reading time: 4 minutes Audience: SEO 101ers Top takeaways: • The code used to design and develop your site can help or hinder your search engine optimization efforts. • The way you structure the content on your site is a large part of your SEO strategy. • Don’t forget about the back-end of your site as an important part of its SEO health. You have a website that you’re pretty proud of. It’s beautiful in every way (and of course, “perfect” to you because it’s your baby). But you’ve decided it’s time to really focus on SEO and you’re not quite sure what the beginning steps are for restructuring and redesigning your site in a way that’s SEO friendly. And once you start really examining the structure, design and the back end of your site, you’re finding out that beautiful, perfect baby is actually really ugly and stinky. And an ugly, stinky baby = big, messy problem for SEO. In this post, we’ll take a very high-level look at some of things you want to address to make sure your site is set up for SEO