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As if it were not hard enough to make yourself seen in the big, bustling world of online marketing, consider this: snagging your blog readers attention is just the first challenge. To use your blog to grow your business, you have to keep those readers coming back, too. Your home comfort blog should be a key part of your online marketing strategy. While various social media – including Facebook, Twitter, LinkedIn and Google+ – serve their own purposes, your HVAC blog should sit squarely at the center of your online plan. Why? Because blogs are best-suited for the kind of quality content that will position your service company as the go-to source for information, products and service in your community. And it is great content that keeps home comfort blog readers coming back complete article