New Study Suggests How to Leverage Consumer Motivations for Email and Facebook Marketing was originally published on BruceClay.com, home of expert search engine optimization tips . Estimated reading time: 3 minutes Audience: Interest in Facebook and Email Marketing Top takeaways: • The most common reason consumers subscribe to email and Facebook “like” a business is to receive offers and discounts. • Loyalty is created between consumers and brands when the consumer feels the relationship has equal commitment from both sides. • Offers and discounts are a clear way a business can show customers their ongoing commitment to a mutually beneficial relationship. Marketers live at the powerful intersection of research, psychology and sales.