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9734ae46138432 - New Study Suggests How to Leverage Consumer Motivations for Email and Facebook Marketing

New Study Suggests How to Leverage Consumer Motivations for Email and Facebook Marketing


New Study Suggests How to Leverage Consumer Motivations for Email and Facebook Marketing was originally published on BruceClay.com, home of expert search engine optimization tips . Estimated reading time: 3 minutes Audience: Interest in Facebook and Email Marketing Top takeaways: • The most common reason consumers subscribe to email and Facebook “like” a business is to receive offers and discounts. • Loyalty is created between consumers and brands when the consumer feels the relationship has equal commitment from both sides. • Offers and discounts are a clear way a business can show customers their ongoing commitment to a mutually beneficial relationship. Marketers live at the powerful intersection of research, psychology and sales.

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New Study Suggests How to Leverage Consumer Motivations for Email and Facebook Marketing

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