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LinkedIn for Business: Optimizing Your Company Profile — Part 3 was originally published on BruceClay.com, home of expert search engine optimization tips . In Part 1 and Part 2 of this LinkedIn for Business series, we talked about optimizing individual tabs within your company profile – the overview tab and the products and services tab. Now that you’ve got your “t”s crossed and your “i”s dotted, it’s time to look at how you are going to promote, grow and measure your LinkedIn business presence. In this post, we’ll explore LinkedIn plugins that increase visibility, ideas for cross-promotion, tracking the success of your company page and its content, and growing your company’s network on LinkedIn. Use Plugins to Make Your Profile More Visible The LinkedIn Developers site has lots of goodies for driving promotion and engagement for LinkedIn. Grab plugins that create buttons you can embed in your site or other collateral so people can: Apply through LinkedIn for jobs your company offers. Share your Web content on LinkedIn