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3945c73eFollowers1 - LinkedIn for Business: Optimizing Your Company Profile — Part 1

LinkedIn for Business: Optimizing Your Company Profile — Part 1


LinkedIn for Business: Optimizing Your Company Profile — Part 1 was originally published on BruceClay.com, home of expert search engine optimization tips . You’ve heard it all before: If you’re a B2B and you’re not using LinkedIn for business, you’re missing out. With the LinkedIn community, B2Bs can present their companies to the decision makers most valuable to their services. If you haven’t taken full advantage of your LinkedIn company page and you’re not sure how to optimize it, this series on LinkedIn for business is for you. Today, we’re going to start with the company profile “overview tab,” where you’re going to enter in crucial information about your company that will help it be found within the network, and also how to take advantage of features that can build an active and engaged LinkedIn community. Before we dig into features, if you need to create a LinkedIn company profile , go do that. It’s a simple process to get started. And to access the editing function of the Overview page, select the Admin button > Edit while in the overview tab. The LinkedIn Company Profile Overview Page Use Status Updates to Create an Active, Engaging Profile Just like Facebook, status updates are a way to keep your community engaged, expand your network and provide valuable information to your followers.

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