Post-Google update season is typically a boon for SEO providers (good ones and bad ones unfortunately). The industry isn’t dead or dying, it’s simply evolving. In fact, most things in the business world do not “die”, they simply evolve. I suppose dying versus evolving is a matter of personal preference. I prefer to view markets, verticals, and models as evolving because it helps me accomplish a few different things: learn why certain practices and opportunities faded, or are fading, away learn what is working now and why combine those two basic pieces of knowledge to shape future plans and opportunities If all you do is bemoan the fact that a particular area of your business is evolving past what may be working now then you’ll surely miss the boat on the next wave of success.