With a global audience of more than 800 million monthly visitors to YouTube, every day can feel like you’re advertising in the Super Bowl, and one video can launch a business. Many have had success growing their business on YouTube , by creating videos that demonstrate their products, share customers testimonials, or simply showcase how their business works. Take TRX , for example. When former Navy Seal Randy Hetrick wanted to expand TRX as a business, he knew he needed to use video to show potential customers how the TRX suspension training system worked and demonstrate its effectiveness. After using YouTube Analytics to hone their optimal video length and broadening their reach with TrueView video ads, they saw a 5X increase in traffic, 2X increase in conversions, and most importantly, a 2X increase in revenue.