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Negative SEO vs Sabotage Just about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag & been filtered or penalized. A person can say “not me” but how do they operate optimally in both the short term and long term if they never operate near limits or thresholds? But now that Google has begun actively penalizing sites for unnatural link profiles & tightening these thresholds, competitors have been giving one another shoves. Some of the most widely highlighted examples of crappy SEO were not attempts at SEO, but intentional competitive sabotage . Why Many SEO Thought Leaders Remain Ignorant About SEO Recently there have been numerous claims that negative SEO doesn’t work made by people who should know better. Many of them don’t know any better though, due to a combination of being naive, trusting public relations messaging as being the truth, and a general lack of recent experience on smaller sites. If someone only… does consulting for large corporate clients works in house at a big company publishes a site about SEO and doesn’t build & market sites in competitive areas … it is easy to bleat on about how negative SEO isn’t generally possible except for weak sites