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AdWords Examples: Structuring your campaigns


This post is part of a four-part series called AdWords Examples. We’ll show you an example of an account with a structure of campaigns, ad groups, keywords and ads that can be used by an online retailer. W e hope you’ll find this helpful in creating your first campaign, and if you need help with the individual steps you can always find them in our AdWords Help Center . In this example, we’ll see how Lisa is using Google AdWords to market the Google Store online. In the Google Store, you can find all kinds of Google gear, ranging from clothing to toys, and buy gear directly online. As you can see, this webshop is structured into product categories such as accessories and wearables with subcategories for each specific product. L isa uses the same structure in her AdWords account as in her store: she uses the product categories from the webshop to create different campaigns. Each product within these categories will then get its own ad group with its own specific set of keywords and ads.

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