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A Business’s Reputation Is More Vulnerable on the Social Web was originally published on BruceClay.com, home of expert search engine optimization tips . There’s a fascinating story in the Atlantic of one historian’s ongoing social experiment intended to reveal the nature of truth on the web. He teaches a U.S. History course at George Mason University called Lying About the Past. The curriculum has uncovered a fragile balance between truth and fiction within online communities as students craft a hoax to see how long it can pass as fact. Outside of academia, one prankster and entrepreneur duped Facebook into believing Abraham Lincoln patented a pre-cursor to social networking. The lesson the Atlantic draws from the evidence is that the more trusting the community and the less centralized its communication, the more vulnerable it is to believing misinformation