SEO Resources - Frequently Asked Questions

What is "White Hat" Search Engine Optimization (SEO)?

SEO FAQ

"White Hat" Search Engine Optimization is the opposite of "Black Hat" SEO. Where "Black Hat" refers to the dark, dishonest and unethical, "White Hat" refers to the pure, honest and upstanding.

"White Hat" Search Engine Optimization practices are probably best-defined by Search Engines themselves. Google, for example, does a great deal to provide Webmasters with the knowledge they need to avoid being banned from the Google index (punishment for being flagged as using improper optimization practices in the eyes of the Google algorithms).

"Content is King" is a famous saying regarding web pages, and it holds very true to this day. Google publicly states that they rank websites by their popularity, or by how many other websites link to them. Fresh, relevant and useful content and tools are very popular on the Internet and, as a result, are linked to readily and willingly. More links = higher rankings. Adding and maintaining content that is relevant to your website's topics and also beneficial to your users is a great way to stay "white hat" and bring lots of traffic to your site.

In many ways, staying "White Hat" simply means avoiding anything that might be considered "Black Hat". In other words, building your website with a full knowledge of the practices that might get you flagged by Google as Black Hat is a good way to know what to avoid. Without knowing Black Hat techniques you might inadvertently commit a cardinal SEO sin and cause yourself painful headaches down the line.


NewSunSEO Internet Marketing Services can provide your company the means to expand your business online and increase your bottom line through more conversions. Contact Us Today!

© 2001-2009 NewSunSEO, Inc. All Content and Intellectual Property is under Copyright Protection
P.631.320.1700 - F.631.320.1702
SEO NY, New York based Search Engine Optimization